PR Talk Podcast: Voices from PRSA ICON
Reading Time: 3 minutes PR Talk Podcast host Amy Rosenberg attended the PRSA International Conference (ICON) in San Diego, California and interviewed Elizabeth Edwards after her standing-room-only conference session. Amy also interviews communication leaders from St. Jude Children’s Hospital.
Making Stories Stick with Ragan Communication
Reading Time: < 1 minute Ragan Training hosts a powerful 2-hour training on the Neuroscience Behind Storytelling with Volume founder Elizabeth Edwards and Jason Small of Verizon. Science has made it clear—the human brain loves a good tale. Stories improve information retention, drive behavioral change and build loyalty to groups and causes. If you aren’t tapping into these findings, you’re missing out on a powerful opportunity to achieve unprecedented audience engagement. Learn more in this on-demand educational experience available to Ragan Communication and Ragan Training members.
Volume PR’s behavior-based communication selected as Forbes number one choice for marketing tools and tactics that will shake up 2019.
Reading Time: < 1 minute Forbes selects our behavior-based approach to communication as the number one marketing tool and tactic that will shake up the industry in 2019.
Three Benefits of Applying Non-Conscious Research to Your Marketing Strategy
Reading Time: 4 minutes
Communication strategies that change hearts and minds do not happen by accident. While marketing researchers have traditionally relied on conscious measures of measurement to uncover consumer preferences (such as surveys and focus groups), Elizabeth Edwards explains in this thought-provoking piece for Forbes how brands are beginning to use non-conscious research to gain a deeper level of insights into consumer behavior and communication preferences.
How To Power Up Your PR On Any Budget
Reading Time: 2 minutes we built a small technology start-up from an unknown, to an Inc 500 brand ultimately acquired for $230 million with smart strategy.
Engaging Science In The Pursuit Of Effective Communication
Reading Time: 2 minutes Denver – January 12, 2016 – Advancements in neuroscience research, as well as innovative thinking on how to utilize this research, is creating a remarkable new layer of marketing strategy. By combining insights with fundamentals from psychology and sociology, communicators can now possess a roadmap of the laws that govern human behavior.
Seven Mistakes To Avoid Making On Your Next Press Release
Reading Time: < 1 minute Forbes published an article with insight from Public Relations professionals discussing major mistakes to avoid when developing your next press release. Volume’s science-based response was included and let us know what you think!
Volume PR Recognized For Excellence With Three Industry-Leading Awards
Reading Time: 2 minutes Greenwood Village, Colorado (Nov. 3) – Volume PR, a leading strategic communications firm known for accelerating technology, B2B and consumer marketing, PR and integrated communication outcomes with behavioral science, announced today the firm has been recognized by the 2016 MarCom Awards for excellence in program development and execution in three categories.
IIeX Forum Speaker: Behavioral Insights Critical to Successful Brand Communication
Reading Time: 2 minutes Greenwood Village, Colorado (Nov. 2) – Elizabeth Edwards, founder and president of Volume Public Relations, will explain how behavioral science can reveal hidden motivations of consumers during her featured presentation at the third annual “IIeX Forum on Nonconscious Consumers: How We Understand, Measure & Drive Behavior” on Tuesday, Nov. 15 at 9:30 a.m.
10 Ways To Stay Creative And Inspired On A Daily Basis
Reading Time: 2 minutes an agency, commuting to the office and maintaining a work-life balance, you can quickly forget to spend time on activities you enjoy.
