Ragan, 9 Cognitive Messaging Mistakes to Avoid

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It’s no secret that we all have a lot on our minds during the COVID-19 pandemic.

If health and economic concerns weren’t enough, your audience is also barraged with changing news, guidance and updates from organizations they interact with. It’s harder than ever to break through the noise and earn their engagement and trust.

Neuroscience may hold the key. During Ragan’s Brand Storytelling in a Crisis Virtual Conference, Volume PR Founder and President Elizabeth Edwards explained that by considering how our unconscious minds process information, communicators can make messages stick better in a time marked by fear and uncertainty.

Link – https://www.ragan.com/9-cognitive-messaging-mistakes-to-avoid/

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Elizabeth Edwards

Elizabeth Edwards is the founder of Volume PR, Engagement Science Lab, and creator of The Frequency of Understanding; an international movement to combining behavioral science and neuroscience with communication strategies to accelerate understanding and change.

About Elizabeth & Volume PR

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Volume PR

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Volume PR is a celebrated strategic communication firm leading public relations, reputation management, and crisis communication for enterprise brands with a focus on B2B, technology, and complex consumer issues.