Volume PR in Fast Company

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Managing Your Company’s Image From the Inside Out

Elizabeth Edwards shares in Fast Company how to use behavior science to manage your brand and culture:

“The best way to manage brand and culture is with messages that create a “positive emotional root,” per the science of behavioral communications.

Ask what messages make your audience feel heard, excited, appreciated, respected, and more? Then nurture your top root emotions with authenticity.

Our collective societal BS meters are off the charts right now. Get real about what matters and do only that.”

Read more on FAST COMPANY: https://www.fastcompany.com/90722848/16-ways-to-manage-your-companys-image-from-the-inside-out

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Elizabeth Edwards

Elizabeth Edwards is the founder of Volume PR, Engagement Science Lab, and creator of The Frequency of Understanding; an international movement to combining behavioral science and neuroscience with communication strategies to accelerate understanding and change.

About Elizabeth & Volume PR

Volume PR

Communication. Conversation. Conversion.