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Managing Your Company’s Image From the Inside Out
Elizabeth Edwards shares in Fast Company how to use behavior science to manage your brand and culture:
“The best way to manage brand and culture is with messages that create a “positive emotional root,” per the science of behavioral communications.
Ask what messages make your audience feel heard, excited, appreciated, respected, and more? Then nurture your top root emotions with authenticity.
Our collective societal BS meters are off the charts right now. Get real about what matters and do only that.”
Read more on FAST COMPANY: https://www.fastcompany.com/90722848/16-ways-to-manage-your-companys-image-from-the-inside-out
