Social Media Breakfast Virtual Event with Elizabeth Edwards
In today’s hyper-connected world, grabbing (and keeping) your audience’s attention seems more challenging than ever. As consumers, we’re flooded with marketing and social content to the point of cognitive overload. With so many messages swirling around us, how do we ensure our own content doesn’t end up lost in the noise?
This is precisely where behavioral communication science steps in. Elizabeth Edwards—founder of Volume PR, Engagement Science Lab, and the Behavioral Communication movement—has pioneered practical ways to harness the fundamental laws of human nature and bridge the gap between merely reaching a customer and truly winning them over. At a recent Social Media Breakfast event, she uncovered the science-driven frameworks that cut through communication overload and drive meaningful engagement.
Why Traditional Methods Need an Upgrade
Old-school communication strategies were built for audiences less saturated by digital noise. But in a crowded social media environment, we need to speak to both the conscious and unconscious parts of the human mind. Behavioral communication helps us shape messages in a way that resonates deeply without being manipulative—revealing motivations, unconscious desires, and emotional triggers that guide decision-making.
Key Principles to Cut Through the Noise
- Address “Cognitive Overload”
People are juggling too many messages. Simplify your content with clear, concise points that guide your audience without overwhelming them. - Tap into Human Nature
Hardwired instincts—like the need for belonging or fear of missing out—drive behavior. Speak to these genuine human emotions ethically and responsibly. - Visual & Emotional Hooks
Whether it’s a clever metaphor or resonant storytelling, use visuals and emotional undercurrents to cement your message in memory. - Respect Your Audience’s Autonomy
Rather than pushing fear or scarcity, engage them from a place of empathy. Show how your product or idea aligns with what they genuinely care about.
Mistakes to Avoid
- Over-Complication: Dense content or jargon can repel rather than attract.
- Fear-First Messaging: May spark quick action, but can erode trust over time.
- Ignoring Non-Conscious Drivers: Most decisions aren’t purely logical—acknowledge emotional and instinctual cues.
Social Media Focus
On social platforms where attention spans are short, these principles become indispensable. Concise, psychologically-attuned messages—reinforced with strong visuals and empathy-driven copy—have a far better chance of cutting through the clutter.
Actionable Takeaways
- Shorten, Simplify & Segment: Keep your core point front and center.
- Leverage Positive Emotion: Frame benefits in ways that support belonging, identity, or self-improvement.
- Use Conversational Tone: Foster a feeling of closeness and trust online.
- Monitor for Engagement: Gather feedback and pivot quickly if you notice confusion or “tune out.”
Ready to Transform Your Communication?
Whether you’re seeking a keynote speaker who can energize and educate your audience, or you want to integrate behavioral communication frameworks into your social and marketing strategies, we can help. Contact us today to elevate your brand message, sharpen your engagement tactics, and ensure that what you say truly resonates—and converts. Contact the Volume PR team today.
Get in touch for eynotes and Behavioral Communication Support
Watch the interview: https://www.linkedin.com/events/6862519782541942784/about/
