Case Studies
Olidex
Transforming an industry reluctant to change
Through its innovative advancements in cloud-based financial supply chain automation, Oildex is helping a rapidly changing industry overcome economic challenges by transforming the way oil and gas companies manage their financial operations. Key to this effort is gaining acceptance among an industry often reluctant to adopt emerging business technologies.
PlayerLync
Launching into B2B Market
PlayerLync’s mobile content management software provides instant content accessibility, customizable workflow automations and administrative controls necessary to achieve operational excellence in a digital world. After succeeding in the professional sports business, the company needed a B2B expert to help launch their technology into the enterprise market.
BMW Championship
The Scarcity Principle at Work
Volume Public Relations was chosen by the Western Golf Association (WGA) as the PR Agency of Record for the 2014 BMW Championship at Cherry Hills Country Club in Denver. The event, which is one of four FedEx Cup tournaments, is the sole charity of the Evans Scholars Foundation (ESF).
Sony Music
Using Emotion to Spur Music Sales
Volume PR was selected by Sony Music Entertainment to launch the company’s “Patriotic Country” music collection featuring patriotic songs from some of the nation’s most successful musical artists. A portion of sales from the collection was donated to the USO, active-duty troops and the families of fallen soldiers.
The Relaxing Company
Energizing A Niche Market
The Relaxing Company’s beverage “Mary Jane’s Relaxing Soda” was the first product launch in the company’s unconventional Kava Kava Beverage Brand. Volume PR was hired to generate awareness of the new product, drive website traffic to educate the audience and ultimately build sales.
Techniques.org
Positioning for Aquisition
Techniques.org, an eLearning company, was pursuing a strategy that placed them in a prime selling position – which required business growth to attract buyers. Volume PR was retained to develop a scientific plan that increased brand recognition, educated potential students and generated media and analyst attention.
Big Mo’ / NASCAR
Introducing A New Product In A Crowded Space
NASCAR superstar Dale Earnhardt Jr. created a chocolate bar called Big Mo’ and was seeking a media and launch strategy to introduce the new product to racing fans and to candy lovers. Volume PR was enlisted to create a sweet, creative approach to reach this niche market.
iPhone App Launch
Getting A New App To Stand Out
Volume PR was hired to generate attention for the launch of the iPhoneAppQuotes.com app, an iPhone app developer’s platform.
Custom Coin Entrepreneur
Minting Millions
A niche coin company in the unrecognized collectible coin market sought to raise visibility of the industry as well as establish prominence among the space’s players. The company hired Volume PR to boost visibility, revenue and growth.
Alternative Board International Franchise
Outperforming The Competition
The Alternative Board (TAB) partnered with Volume PR with the primary objective of establishing the organization as the nation’s leading business coaching and peer advisory board organization.
Telecommunications Acquisition
Kailight Photonsics
Kailight Photonics was working to move from an unknown optical networking brand to being positioned for acquisition. Volume PR was recruited to help make it happen.