Case Studies

B2B
Technology

Olidex

Transforming an industry reluctant to change

Through its innovative advancements in cloud-based financial supply chain automation, Oildex is helping a rapidly changing industry overcome economic challenges by transforming the way oil and gas companies manage their financial operations. Key to this effort is gaining acceptance among an industry often reluctant to adopt emerging business technologies.

B2B

PlayerLync

Launching into B2B Market

PlayerLync’s mobile content management software provides instant content accessibility, customizable workflow automations and administrative controls necessary to achieve operational excellence in a digital world. After succeeding in the professional sports business, the company needed a B2B expert to help launch their technology into the enterprise market. 

Consumer

BMW Championship

The Scarcity Principle at Work

Volume Public Relations was chosen by the Western Golf Association (WGA) as the PR Agency of Record for the 2014 BMW Championship at Cherry Hills Country Club in Denver. The event, which is one of four FedEx Cup tournaments, is the sole charity of the Evans Scholars Foundation (ESF).

Technology

Sony Music

Using Emotion to Spur Music Sales

Volume PR was selected by Sony Music Entertainment to launch the company’s “Patriotic Country” music collection featuring patriotic songs from some of the nation’s most successful musical artists. A portion of sales from the collection was donated to the USO, active-duty troops and the families of fallen soldiers.

consumer

The Relaxing Company

Energizing A Niche Market

The Relaxing Company’s beverage “Mary Jane’s Relaxing Soda” was the first product launch in the company’s unconventional Kava Kava Beverage Brand. Volume PR was hired to generate awareness of the new product, drive website traffic to educate the audience and ultimately build sales.

B2B
Technology

Techniques.org

Positioning for Aquisition

Techniques.org, an eLearning company, was pursuing a strategy that placed them in a prime selling position – which required business growth to attract buyers. Volume PR was retained to develop a scientific plan that increased brand recognition, educated potential students and generated media and analyst attention.

Consumer

Big Mo’ / NASCAR

Introducing A New Product In A Crowded Space

NASCAR superstar Dale Earnhardt Jr. created a chocolate bar called Big Mo’ and was seeking a media and launch strategy to introduce the new product to racing fans and to candy lovers. Volume PR was enlisted to create a sweet, creative approach to reach this niche market.

B2B
Technology

iPhone App Launch

Getting A New App To Stand Out

Volume PR was hired to generate attention for the launch of the iPhoneAppQuotes.com app, an iPhone app developer’s platform.

B2B
Technology

Custom Coin Entrepreneur

Minting Millions

A niche coin company in the unrecognized collectible coin market sought to raise visibility of the industry as well as establish prominence among the space’s players. The company hired Volume PR to boost visibility, revenue and growth.

B2B

Alternative Board International Franchise

Outperforming The Competition

The Alternative Board (TAB) partnered with Volume PR with the primary objective of establishing the organization as the nation’s leading business coaching and peer advisory board organization.

B2B
Technology

Telecommunications Acquisition

Kailight Photonsics

Kailight Photonics was working to move from an unknown optical networking brand to being positioned for acquisition. Volume PR was recruited to help make it happen.