Join Volume PR President at Ragan Writing & Content Strategy Conference

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Unlocking the Neuroscience of Connection: Elizabeth Edwards to Speak at Ragan Writing and Content Strategy Virtual Conference

Mark Your Calendars!

Elizabeth Edwards, founder of Volume PR and Engagement Science Lab, will join an exceptional panel at the Ragan Writing and Content Strategy Virtual Conference to share groundbreaking insights on the Neuroscience of Connection. This virtual session promises to be a rich experience for communicators looking to elevate their craft and connect with audiences like never before.

About the Panel: Mundane to Magnificent

In a world where business acumen meets artistic expression, this panel dives into the art and science of communication. The session, titled Mundane to Magnificent: Adding Creativity and Joy Back to Your Writing, offers attendees actionable tools to transform their writing into something unforgettable. The expert panelists include:

  • Elizabeth Edwards, Communication and Influence Scientist, specializing in neuroscience and behavioral-science-informed communication strategies.
  • Oriana Leckert, Head of Publishing at Kickstarter, a leader in engaging audiences with innovative storytelling techniques.
  • Keisha-Gaye Anderson, Poet, Author, and Communications Strategist, blending creativity and strategy for powerful impact.

What You’ll Learn

Elizabeth will share her expertise on Communication Instinct Keys, a framework of communication and engagement improvement methods derived from neuroscience and behavioral science. These keys reveal how to tune communication with “resonance keys” that align with the natural rhythms of human behavior and decision-making to maximize positive engagement.

Key insights from Elizabeth’s segment include:

  • The Neuroscience of Connection: Learn how specific language patterns resonate with the brain to create lasting impressions and deeper engagement.
  • Tuning Language for Maximum Memorability: Discover how to apply communication keys to your current projects to increase the memorability and relational connection audiences experience from your mesage.

Other topics covered by the panel include:

  • The Poet’s Toolkit: Using metaphors, similes, and sensory language to craft vivid, impactful content.
  • Resonance Through Rhythm: How cadence and sentence structure evoke emotions and enhance communication.
  • Creativity Under Pressure: Techniques to overcome writer’s block, silence inner critics, and leverage AI to fuel creative breakthroughs.
  • Protecting Your Creative Heart: How to maintain your creative edge through enriching experiences and inspiring inputs.

Why This Matters

As communication professionals face increasing demands for creative, impactful, and resonant content, understanding the science behind connection has never been more critical. Our “Communication Instinct Keys” offer a new lens through which to understand audience engagement, moving beyond intuition to a science-backed framework. These insights not only enhance creative output but also improve strategic effectiveness, making them invaluable to communicators across industries.


Join Us on December 10th

Whether you’re a writer, strategist, or leader looking to refine your communication skills, this panel is for you. Learn how to turn mundane messages into magnificent ones and leave your audience inspired, informed, and engaged.

Event Details:


Volume PR: Elevating Communication with Science

At Volume PR, we believe communication is the most powerful technology we have. By integrating behavioral science and neuroscience into strategic communication practices, we empower our clients to achieve unmatched impact. 

Have a Message with Purpose You Want to Magnify?
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Elizabeth Edwards

Elizabeth Edwards is the founder of Volume PR, Engagement Science Lab, and creator of The Frequency of Understanding; an international movement to combining behavioral science and neuroscience with communication strategies to accelerate understanding and change.

About Elizabeth & Volume PR

Volume PR

Communication. Conversation. Conversion.