Volume PR’s Behavioral Engagement System Named “PR Innovation of the Year” and Awarded for Strategic Communication Excellence in STEM Education
Denver, CO, December 5, 2024 — Volume PR and Engagement Science Lab are proud to announce the receipt of three prestigious awards recognizing their groundbreaking work in advancing the science of communication and influence. The accolades include a 2024 Merit Award for “PR Innovation of the Year”, a 2024 Hermes Platinum Award for Strategic Communication & PR Plan, and a 2024 Gold MarComm Award for Behavioral Engagement to Maximize STEM Success for their contributions to the Idaho STEM Action Center’s statewide STEM education program promotion.
The honors underscore the firms’ innovative application of Behavioral Communication—a transformative framework that integrates behavioral science, cognitive science, and communication strategy to drive measurable outcomes while promoting ethical and resonant influence.
Innovating the Future of STEM Communication
Tasked with auditing and refining the Idaho STEM Action Center’s communication strategies, Volume PR and Engagement Science Lab delivered a first-of-its-kind behavioral communication analysis and multi-audience message and campaign attunement to create “maximum potency communication” results. The resulting framework emphasized shifting from fear- and urgency-driven messaging to one rooted in resonance, allyship, and authentic audience connection. This work created a strategic blueprint for long-term engagement with Idaho’s diverse communities to amplify STEM awareness, participation, and support.
“Our partnership with the Idaho STEM Action Center demonstrates the profound impact of communication designed to accelerate communication results through scientifically sophisticated engagement forms that maximize audience understanding and behavior change,” said Elizabeth Edwards, founder of Volume PR and Engagement Science Lab. “The framework we developed, including Resonant Communication and Neuropsychological Engagement principles, reflect our commitment to science-backed, ethical communication that builds trust and drives meaningful societal progress.“
What the Awards Represent
- 2024 Hermes Platinum Award for the strategic communication plan that aligned Idaho STEM Action Center’s objectives with behavioral communication insights, creating an actionable roadmap to engage parents, educators, and businesses in STEM initiatives.
- 2024 Merit Award for PR Innovation of the Year in recognition of Edwards’ pioneering behavioral communication framework. The methodology integrates decades of research into a unified system for maximum audience engagement while adhering to ethical influence standards.
- 2024 Gold MarComm Award for the comprehensive campaign titled “Behavioral Engagement to Maximize STEM Success,” which transformed how Idaho communicates STEM’s benefits, aligning strategies with audience values and decision-making processes.
Kaitlin Macguire, Executive Director of the Idaho STEM Action Center, praised the partnership: “They blew my expectations away. This thorough audit and strategic roadmap provide the foundation to maximize the success of our communication and growth. The lasting impact this will have is exciting.”
Available Resources
The comprehensive audit and strategic recommendations, along with key findings and examples, are now available to the public. View the complete framework and report here: www.bit.ly/civilinfluence.
About Volume PR and Engagement Science Lab
Volume PR and Engagement Science Lab are leading innovators in the field of communication science, specializing in ethically applying behavioral insights to enhance organizational and societal outcomes. With over 20 years of experience, their methodologies empower organizations to achieve maximum communication success by respecting audience agency and fostering resonant engagement.
For more information on Volume PR’s award-winning approach and services and Engagement Science Lab’s behavioral communication services, visit www.VolumePR.com and www.EngagementScienceLab.com.
