The Psychology of Crisis Response: Why Standard PR Playbooks Are Not Enough

Reading Time: 12 minutesFrom Damage Control to Collective Impact Corporate crisis responses often follow a familiar script: express empathy, cooperate with authorities, review protocols, and issue carefully managed statements. While these steps are important, they often leave a deeper need unaddressed: the emotional and social impact that immediate and related communities navigate after a tragedy. Today’s audiences are […]

The Ethical Challenges of Weaponized Communication

Reading Time: 7 minutesPodcast Interview with Elizabeth Edwards on Ethical Voices In a recent episode of the Ethical Voices podcast, Volume PR’s Founder and President, Elizabeth Edwards, shared her cutting-edge perspectives on ethical communication practices, the misuse of behavioral insights, and the tremendous responsibility communicators carry when shaping public messages. Hosted by Mark McClennan, APR, Fellow PRSA, this […]

Volume PR Awarded PR Innovation of the Year

PR Innovation of the Year Award for Volume PR

Reading Time: 3 minutesVolume PR’s Behavioral Engagement System Named “PR Innovation of the Year” and Awarded for Strategic Communication Excellence in STEM Education Denver, CO, December 5, 2024 — Volume PR and Engagement Science Lab are proud to announce the receipt of three prestigious awards recognizing their groundbreaking work in advancing the science of communication and influence. The […]

Join Volume PR President at Ragan Writing & Content Strategy Conference

Ragan Writing & Content Strategy Virtual Conference

Reading Time: 3 minutesUnlocking the Neuroscience of Connection: Elizabeth Edwards to Speak at Ragan Writing and Content Strategy Virtual Conference Mark Your Calendars! Elizabeth Edwards, founder of Volume PR and Engagement Science Lab, will join an exceptional panel at the Ragan Writing and Content Strategy Virtual Conference to share groundbreaking insights on the Neuroscience of Connection. This virtual […]

Science-based Marketing & Public Relations

Reading Time: 6 minutesIn a recent episode of the PR Talk podcast, Elizabeth Edwards—founder of Volume PR and Engagement Science Lab—offered a fascinating look into the core principles of “science-based marketing.” Hosted by Amy Rosenberg, this wide-ranging conversation touched on everything from how we can apply behavioral science to business messaging to Elizabeth’s personal journey in practicing self-kindness […]

Revolutionizing High-Consideration Marketing: Ethical AI for B2B Content Creation

B2B Engagement Ecosystem

Reading Time: 5 minutesB2B companies and communication professionals face a significant challenge in today’s market: effectively engaging high-consideration prospects. These are customers who require extensive information and reassurance before making decisions about products or services, such as enterprise software, professional advisory solutions, or other long-term investments. And while first draft AI image generation is not ready for prime time […]

The Earned Media Edge: Proven Strategies to Boost Your Visibility Without Breaking the Bank

Cartoon businessman in a rocket soaring upward on a graph, symbolizing increased brand visibility through earned media in cost-effective PR strategies.

Reading Time: 10 minutesImagine your brand becoming the talk of the town without spending a dime. That’s the magic of earned media! It’s all about those organic mentions, glowing customer reviews, and social media shares that build trust and credibility. In a world where consumers crave authenticity, earned media is your secret weapon for boosting brand awareness and turning customers into loyal fans. Ready to discover how to create shareable content, engage with influencers, and deliver mind-blowing customer experiences? Explore the world of earned media and learn how to get people buzzing about your brand like never before!

Commanding B2B Clout: The Pivotal Role of Sector-Specialized PR in Sculpting Industry Influence

Cartoon businessman walking on a red carpet, symbolizing a B2B PR agency’s ability to help its clients build industry clout.

Reading Time: 15 minutesIn today’s fiercely competitive B2B landscape, standing out and reaching key decision-makers is more challenging than ever. This is where specialized B2B public relations (PR) comes into play, offering tailored strategies that address the unique complexities of business-to-business communication. From navigating intricate sales processes to building consensus among diverse stakeholders, a skilled B2B PR agency can be a game-changer. Discover how effective PR can enhance your brand authority, drive lead generation, and ultimately shape your industry influence. Dive deeper into the pivotal role of sector-specialized PR in sculpting your business’s success.

A Beginner’s Guide to Public Relations: Crafting Influence in a Digital Age

Cartoon person shouting through a megaphone emerging from a smartphone screen, symbolizing digital influence in PR.

Reading Time: 12 minutesPublic relations is more than just managing a brand’s image; it’s the art of crafting influence in a digital age. From navigating crises to launching impactful campaigns, PR professionals play a crucial role in shaping public perception. Discover the key strategies that drive successful public relations, explore the various specialized areas within the field, and learn how emerging trends like influencer marketing and digital PR are transforming the landscape. Dive into our comprehensive guide to unlock the secrets of effective communication and relationship-building in today’s fast-paced world.

Watch Now: Cut Through the Noise and Be Heard with Behavioral Communication

Reading Time: 2 minutesSocial Media Breakfast Virtual Event with Elizabeth Edwards In today’s hyper-connected world, grabbing (and keeping) your audience’s attention seems more challenging than ever. As consumers, we’re flooded with marketing and social content to the point of cognitive overload. With so many messages swirling around us, how do we ensure our own content doesn’t end up […]