The Psychology of Crisis Response: Why Standard PR Playbooks Are Not Enough
Reading Time: 12 minutesFrom Damage Control to Collective Impact Corporate crisis responses often follow a familiar script: express empathy, cooperate with authorities, review protocols, and issue carefully managed statements. While these steps are important, they often leave a deeper need unaddressed: the emotional and social impact that immediate and related communities navigate after a tragedy. Today’s audiences are […]
The Ethical Challenges of Weaponized Communication
Reading Time: 7 minutesPodcast Interview with Elizabeth Edwards on Ethical Voices In a recent episode of the Ethical Voices podcast, Volume PR’s Founder and President, Elizabeth Edwards, shared her cutting-edge perspectives on ethical communication practices, the misuse of behavioral insights, and the tremendous responsibility communicators carry when shaping public messages. Hosted by Mark McClennan, APR, Fellow PRSA, this […]
Volume PR Awarded PR Innovation of the Year
Reading Time: 3 minutesVolume PR’s Behavioral Engagement System Named “PR Innovation of the Year” and Awarded for Strategic Communication Excellence in STEM Education Denver, CO, December 5, 2024 — Volume PR and Engagement Science Lab are proud to announce the receipt of three prestigious awards recognizing their groundbreaking work in advancing the science of communication and influence. The […]
Join Volume PR President at Ragan Writing & Content Strategy Conference
Reading Time: 3 minutesUnlocking the Neuroscience of Connection: Elizabeth Edwards to Speak at Ragan Writing and Content Strategy Virtual Conference Mark Your Calendars! Elizabeth Edwards, founder of Volume PR and Engagement Science Lab, will join an exceptional panel at the Ragan Writing and Content Strategy Virtual Conference to share groundbreaking insights on the Neuroscience of Connection. This virtual […]
Watch Now: Cut Through the Noise and Be Heard with Behavioral Communication
Reading Time: 2 minutesSocial Media Breakfast Virtual Event with Elizabeth Edwards In today’s hyper-connected world, grabbing (and keeping) your audience’s attention seems more challenging than ever. As consumers, we’re flooded with marketing and social content to the point of cognitive overload. With so many messages swirling around us, how do we ensure our own content doesn’t end up […]
