Boutique Agency Continues to Rival Monolithic Agencies and Brands
Denver, CO –Volume Public Relations is proud to announce that PR News selected it as one of the top writers of press releases during the 2009 PR News Platinum Awards. One of only four agencies selected for the ‘Press Release’ category, Volume PR is the only small to mid sized business in the category. Other finalists included only Golin Harris for Nintendo, Boost Mobile and the American Chemical Society.
“We are incredibly proud that as a boutique agency, VolumePR’s work continues to be finalists with some of the largest agencies in the world, and for our clients that are often unknown brands, rather than those with a very strong existing brand such as Nintendo and Boost Mobile,” said Elizabeth Edwards, VolumePR president and founder. “Earlier in 2009, our campaign for an unknown HR organization was a finalist for the equivalent of the Oscars of PR, and only alongside Ketchum and Weber Shandwick. This is unprecedented for a smaller agency, with more competitive budgets, to achieve on behalf of our clients.”
VolumePR was chosen for its measurable outcome of the press release announcement: “From 15 to 15,000.” VolumePR was able to garner more coverage for their 2008 press survey by implementing phenomenal SEO strategies, increasing search results from 15 placements – the amount of pickups from their annual survey prior to VolumePR – to 15,000 after VolumePR created a similar release optimized for internet and media placement. This particular campaign has already been awarded the “LACP Spotlight Award” and the “MarCom Platinum Award.”
PR News produces lists that honor the brightest, most innovative and envelope-pushing communications efforts from the previous year. The Press Release category is awarded to companies that have the most creative campaign or product driven press release. Campaigns were judged on measurement results and ROI.
Volume Public Relations’ one-of-a-kind approach infuses scientific precision into marketing and public relations programs. The firm has a rich 13-year history, serving clients worldwide to launch and promote products and brands with scientific precision. Volume PR’s proprietary system leverages cognitive science principles to elevate marketing communication and public relations results. Also unique to Volume PR, the agency offers its services to supplement existing PR programs with neuro-strategies and promotions, provides corporate communication team training packages to execute cognitive PR programs in-house, or stand-alone, comprehensive public relations services. An internationally renowned PR agency, serving clients worldwide from its Denver, Colorado headquarters, VolumePR offers a suite of solutions to partner with businesses of every size.