Resources & Insights on the Science of PR & Human-Centered Communication
Reading Time: 23 minutes
How do you measure the effectiveness of your marketing efforts? While sales are an important indicator, most marketers and business leaders agree it is only one measure in a much larger equation.
True brand, business, and product success comes from monitoring a range of key performance indicators across five core areas known as the “Five Pillars of Marketing Effectiveness”:
Technology
B2B
Consumer
Communication Strategy
Branding & Positioning
Behavior Change
Crisis Communication
Communication Audits
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