Business-to-business campaign recognized with award of excellence
Denver, CO – The International Association of Business Communicators (IABC) Southern Regional Conference bestowed upon Volume Public Relations the “Award of Excellence in Media Relations” for the campaign, “W.U? Millennial Mindset Meets Baby Boomer Bosses; Led by the Undeniable Expertise of Mary Crane.”
VolumePR presented their success in turning the previously unknown human resources professional, Mary Crane, into a nationally recognized “thought leader” in the field. The program resulted in a multitude of top-tier media placements and an overall growth in Mary Crane’s business. The media relations category was judged on the client’s communication need, the strategy used in the campaign, the tactics implemented, and the measured success of the program.
“The results of the Mary Crane campaign are a perfect example of how high VolumePR sets the bar for our clients public relations programs,” said Elizabeth Edwards, president, founder & CEO of Volume Public Relations. “The strong messaging techniques and strategic thought leadership platform VolumePR developed led to amazing media hits such as The Wall Street Journal, The Chicago Tribune, the Associated Press, and 60 Minutes.”
The Silver Quill Award is presented to business communicators in the southern region of the IABC. This region includes 27 chapters in 14 states and 15 countries. The IABC is an international organization that aims to advance the careers of communications professionals. Founded in 1970, the IABC now has over 15,500 members in 80 countries. The organization provides communication professionals with products, services, activities, and networking events in each of its 100 chapters.
Volume Public Relations’ one-of-a-kind approach infuses scientific precision into marketing and public relations programs. The firm has a rich 13-year history, serving clients worldwide to launch and promote products and brands with scientific precision. Volume PR’s proprietary system leverages cognitive science principles to elevate marketing communication and public relations results. Also unique to Volume PR, the agency offers its services to supplement existing PR programs with neuro-strategies and promotions, provides corporate communication team training packages to execute cognitive PR programs in-house, or stand-alone, comprehensive public relations services. An internationally renowned PR agency, serving clients worldwide from its Denver, Colorado headquarters, VolumePR offers a suite of solutions to partner with businesses of every size.