March 28, 2022

Volume PR in Fast Company

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Elizabeth Edwards shares in Fast Company how to use behavior science to manage your brand and culture:

“The best way to manage brand and culture is with messages that create a “positive emotional root,” per the science of behavioral communications.

Ask what messages make your audience feel heard, excited, appreciated, respected, and more? Then nurture your top root emotions with authenticity.

Volume PR launches and grows great ideas, leaders, and brands with human-centered communication. Starting as a Denver PR firm, Volume is now a brand, media, and crisis communication agency serving clients worldwide, specializing in complex issues and social narrative change.