Is Your Team Wired For Success? The 4 Types Of Work Modes
Reading Time: 4 minutesHave you heard? Everything you learned about being Right-Brained or Left-Brained has no hard science backing it. Recently there has been more support for the theory of Top Brian, Bottom Brain and with it the understanding of Cognitive Modes.
The Main Mistake Marketers Make
Reading Time: 2 minutesDo you still base your marketing outreach around vintage, traditional tactics that you learned as an undergrad like A-I-D-A and the 4 P’s?
Decades ago, a psychologist named Carl Jung studied decision-making and found direct relation to emotion and the unconscious mind, completely debunking the effectiveness of these simple marketing formulas. These outdated practices incorrectly assume the audience is “a blank slate waiting to be written upon by the marketer.”
Mistakes People Still Make on LinkedIn
Reading Time: < 1 minute
Are you guilty of these LinkedIn settings mistakes? Cheryl Conner presents us with some of the biggest mistakes and some helpful tips on how to change your settings to be the most beneficial to you.
Audience Engagement
Reading Time: < 1 minuteIs your marketing targeting the new “Gen C” and reaping the benefits of active customers? Great read from Google on how to grow revenue by refining marketing to customers that thrive on creation, curation, connection and community. “When brands find the right way to engage (Gen C) they can become the biggest spenders, the most vocal supporters and the most influential opinion formers. In short, they can become your best customers.”
Add This to Your Innovation Toolkit
Reading Time: < 1 minuteWould you describe yourself as innovative? Do the wheels in your brain spin toward constant process and product improvement?
