Elizabeth Edwards to Present on Behavior-Based PR and Integrating Science with Communication for Better Marketing Outcomes
Greenwood Village, CO (September 19, 2016) – Elizabeth Edwards, founder and president of Volume Public Relations, will join a group of experts speaking this month at Insights Marketing Day (IMD) 2016, in New York City, taking place on September 30, 2016. Edwards is leading the industry in taking the latest research in science and combining it with communication to create more precise results. Edwards will showcase how she and the team at Volume have proven this is the most effective method for branding, integrated communication and PR Strategies, while exploring the latest scientific insights to fine tune messaging that grows awareness and increases sales.
IMD selected Edwards to present this cutting-edge, new behavioral communication strategy as the industry is eager to learn new strategies for making this craft more measurable. This session will provide first-hand examples of how adopting scientifically proven principals combined with integrated communication and PR practices measurably improve audience engagement, and how the latest scientific research insights will help marketers increase visibility, drive actions and exceed results.
“We get so caught up in looking at our messages from our perspective, that we become blind to seeing them from the perspective of our customers. Do you know what your audiences unconsciously sees when they experience your messaging? Just like your brain locks onto one image it sees, your audience locks onto one image of you, and forms lasting opinions about your brand in response,” said Edwards. “Once they have their version of your image, it’s hard to reframe their brand opinion. I look forward to showcasing how the latest research from neuroscience transform’s marketing campaigns and ensures that messages, marketing and promotions motivate your audiences to buy.”
Back for the third year in New York, IMD features strategic tactical presentations on email marketing, list building, PR, content marketing, design, and more. IMD focuses on bringing together B2B integrated communication experts to train marketing research companies, CMO’s and marketing VP’s, integrated communication and PR best practices.
Volume was invited to address this audience given their 15-year history growing B2B brands and because they are leading the advancement into a new era of communication using neuroscience and behavior-based communication. This approach creates precise messages and programs that cut through today’s noisy world to build brand awareness and increase market penetration. Due to its lead in behavior-based science communication, Volume recently was appointed into the prestigious, invitation-only, Forbes Agency Council, a network of the most successful and strategic integrated communication agencies in the United States.
Specific details of Edwards presentation:
Title: “Attract More Business with Behavioral PR”
Where: LMHQ, 150 Broadway, 20th Floor, New York, NY 10038
When: Thursday, September 30, 2016, 10:15-11:15 a.m.
About Volume PR
Volume Public Relations is an award-winning strategic communications firm known for accelerating marketing, PR and integrated communication outcomes with scientific precision. The Volume PR team creates more awareness, more customers and more results for its client by designing messages, strategies, brands and public relations campaigns that are rooted in the principles of behavioral and cognitive science. This practice has created an unmatched reputation for producing precision campaigns and outcomes over the last 15 years and was recently appointed to the Forbes Agency Council. Whether working as an equal partner to existing agency partners, providing senior strategic assistance to an in-house team or serving as your communication Agency of Record, Volume PR brings a scientific-based approach to every communication program. Executives at brands from BMW to Level3 Communications have trusted Volume’s strategy to drive guaranteed and unprecedented results for their organizations. Come get to know us at www.VolumePR.com. Follow us on Twitter, LinkedIn and Facebook.