Press release optimization campaign garners strong results
Denver, CO – Volume Public Relations won bronze at the League of American Communications Professionals (LACP) 2008 Spotlight Awards for their press release optimization campaign with business advisory organizationThe Alternative Board (TAB). As a growing business, TAB targets CEOs, small and mid-size business owners, and managing partners of privately owned businesses.VolumePR was charged with developing widespread coverage for an annual economic survey from TAB. The survey release efforts were designed to increase awareness for TAB and establish their prowess as a premier business consultancy.The objective was to ratchet up the survey’s connection to timely news via search engine optimization (SEO). Using the same key words that the media was using to describe the economy was the key to dramatically increase media exposure. With specific words in position, the press release garnered thousands of hits on Google and was covered in several top-tier media outlets, including Forbes, The Wall Street Journal, CNBC andReuters.“It is important that as communications professionals we stay on top of trends,” said Elizabeth Edwards, founder, president & CEO of VolumePR. “SEO is a fast an easy way for companies of all sizes to strategically draw more attention to their media campaigns. We have had great success with SEO implementation in our campaign with The Alternative Board.”About VolumePR
Volume Public Relations’ one-of-a-kind approach infuses scientific precision into marketing and public relations programs. The firm has a rich 13-year history, serving clients worldwide to launch and promote products and brands with scientific precision. Volume PR’s proprietary system leverages cognitive science principles to elevate marketing communication and public relations results. Also unique to Volume PR, the agency offers its services to supplement existing PR programs with neuro-strategies and promotions, provides corporate communication team training packages to execute cognitive PR programs in-house, or stand-alone, comprehensive public relations services. An internationally renowned PR agency, serving clients worldwide from its Denver, Colorado headquarters, VolumePR offers a suite of solutions to partner with businesses of every size.
