Tag: marketing

Science-based Marketing & Public Relations

Reading Time: 6 minutesIn a recent episode of the PR Talk podcast, Elizabeth Edwards—founder of Volume PR and Engagement Science Lab—offered a fascinating look into the core principles of “science-based marketing.” Hosted by Amy Rosenberg, this wide-ranging conversation touched on everything from how we can apply behavioral science to business messaging to Elizabeth’s personal journey in practicing self-kindness […]

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