Ragan Training hosts a powerful 2-hour training on the Neuroscience Behind Storytelling with Volume founder Elizabeth Edwards and Jason Small of Verizon. Science has made it clear—the human brain loves a good tale. Stories improve information retention, drive behavioral change and build loyalty to groups and causes. If you aren’t tapping into these findings, you’re missing out on a powerful opportunity to achieve unprecedented audience engagement. Learn more in this on-demand educational experience available to Ragan Communication and Ragan Training members.
Link – https://ragantraining.com/content/making-stories-stick-neuroscience-behind-storytelling-discover-proven-principles-telling