Edwards is an integrated communication who has created a behavior-based communication method that was named by Forbes Magazine as the #1 “Marketing Tactic and Tool That Will Shake up 2019.” President of Volume PR, a firm with an 18-year, award-winning track record, and 11th Octave, the first integrated communication agency in the U.S. to develop a modern-day communication model based on behavioral science and the psychology of the human mind, Edwards and her team daily improve upon traditional PR and communication outcomes. For brands from BMW to Transamerica to Charter, Volume PR and 11th Octave work with organizations of all sizes to harness the power of science to bring about positive audience behavior change and increased results.
Before founding Volume, Edwards was with Ogilvy PR and in the aerospace division of The Boeing Company. A graduate of Pepperdine University with a Bachelor of Arts in organizational communication, Elizabeth was awarded a full scholarship from New York Times best-selling author Tom Clancy (Hunt for Red October) and has won hundreds of marketing, communication, and PR awards. Her accolades include being named to the Denver Business Journal prestigious “40 Under 40” list, the Pepperdine University inaugural “40 Under 40” list, and ColoradoBiz Magazine’s list of “Gen XYZ” professionals. In 2018, the Volume Team was voted “Best PR Agency in the US” by an award organization with judging made up entirely of the media, and Edwards was named Ragan Communications and PR Daily’s “PR Professional of the Year.” Edwards is the 2018 – 2019 Chair of the Public Relations Society of America (PRSA) Technology Section, a member of the Forbes Agency Council, and the Colorado representative for the national PR agency coalition, Public Relations Consultants Group (PRCG).
Edwards is a speaker on how to increase outcomes by basing communication campaigns on science-supported strategies, ranked in the top 1% of all PRSA speakers.