POP! Natural was a small, up-and-coming bath care brand. POP! made the world’s best bath bombs from the finest ingredients, and they were developing a cult-like following because of it. But big-box brands dominated the media and consumer’s expectations of where to get a quality bath bomb. Sales began to plateau, and new doors were not opening.
POP! ‘s founder retained Volume PR to rebrand and relaunch the company. Using behavioral and cognitive science-supported strategies, Volume reengineered the brand package and promise and took leadership through a consumer behavior-based Product Creation Challenge to expand the product line. Then they created a marketing and PR strategy dialed in to achieve maximum impact on consumer sales and wholesale relationships and launched the new brand planning for measurable success. But just how measurable?
“POP! Natural” became “Hotsy Totsy Haus” with the tagline “Unapologetically Extra” to showcase their unflinching standards from the first touch.
Branding & Positioning
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