The Relaxing Company’s beverage “Mary Jane’s Relaxing Soda” was the first product launch in the company’s unconventional Kava Kava Beverage Brand. Volume PR was hired to generate awareness of the new product, drive website traffic to educate the audience and ultimately build sales.
How to energize a niche market famously resistant to marketing messages and driven by a suspicion of traditional media?
Volume PR worked with the Relaxing Company to develop the strategically timed execution of multiple creative promotions both online and in the physical world to deliver visibility-building messages to the emerging specialty beverage Millennial audience.
Branding & Positioning
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