New Wellness Beverage Category Aquisition

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The Beginning

The Relaxing Company’s beverage “Mary Jane’s Relaxing Soda” was the first product launch in the company’s unconventional Kava Kava Beverage Brand. Volume PR was hired to generate awareness of the new product, drive website traffic to educate the audience and ultimately build sales.

 

How to energize a niche market famously resistant to marketing messages and driven by a suspicion of traditional media?

Project Type

CPG Launch

Sectors

Consumer Packaged Goods, Food & Beverage, Product Launch

Skills

Brand Strategy, Positioning, Launch, Media & Influencer Relations

The
Strategy

Volume PR worked with the Relaxing Company to develop the strategically timed execution of multiple creative promotions both online and in the physical world to deliver visibility-building messages to the emerging specialty beverage Millennial audience.

The
Results

Volume PR

Communication. Conversation. Conversion.

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Volume PR launches and grows great ideas, leaders, and brands with human-centered communication. Starting as a Denver PR firm, Volume is now a brand, media, and crisis communication agency serving clients worldwide, specializing in complex issues and social narrative change.

Sector Expertise

Technology

B2B

Consumer

Services

Branding & Positioning

Communication Strategy

Branding & Positioning

Services

Behavior Change

Crisis Communication

Communication Audits

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