The Alternative Board (TAB) partnered with Volume PR with the primary objective of establishing the organization as the nation’s leading business coaching and peer advisory board organization.
TAB was consistently outperformed by its competitors in terms of media coverage, awareness and visibility.
Volume PR identified opportunities for growth in press coverage and pursued an aggressive campaign to lure media away from competitors. By the end of the program, TAB was outperforming their competitor in news coverage.
Branding & Positioning
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