Increase International Franchise Market Share

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The Beginning

The Alternative Board (TAB) partnered with Volume PR with the primary objective of establishing the organization as the nation’s leading business coaching and peer advisory board organization.

TAB was consistently outperformed by its competitors in terms of media coverage, awareness and visibility.

Project Type

Franchise PR

Sectors

B2B, Business Services, Executive Advisory Boards

Skills

Strategy, Media Training, Media Relations

The
Strategy

Volume PR identified opportunities for growth in press coverage and pursued an aggressive campaign to lure media away from competitors. By the end of the program, TAB was outperforming their competitor in news coverage.

223 million people reached from media coverage, while TAB’s main competitor achieved half as many impressions
15,000 placements from a single search engine optimized press release, compared to the 15 placements from the previous year

The
Results

Volume PR

Communication. Conversation. Conversion.

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Volume PR is a national B2B public relations firm based in Denver specializing in strategic communication to influence behavior at scale.
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Sector Expertise

Technology

B2B

Consumer

Services

Branding & Positioning

Communication Strategy

Branding & Positioning

Services

Behavior Change

Crisis Communication

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