Increase International Franchise Market Share

The Beginning

The Alternative Board (TAB) partnered with Volume PR with the primary objective of establishing the organization as the nation’s leading business coaching and peer advisory board organization.

TAB was consistently outperformed by its competitors in terms of media coverage, awareness and visibility.

Project Type

Franchise PR

Sectors

B2B, Business Services, Executive Advisory Boards

Skills

Strategy, Media Training, Media Relations

The
Strategy

Volume PR identified opportunities for growth in press coverage and pursued an aggressive campaign to lure media away from competitors. By the end of the program, TAB was outperforming their competitor in news coverage.

223 million people reached from media coverage, while TAB’s main competitor achieved half as many impressions

15,000 placements from a single search engine optimized press release, compared to the 15 placements from the previous year