Kailight Photonics was working to move from an unknown optical networking brand to being positioned for acquisition. Volume PR was recruited to help make it happen.
Kailight was an unknown player in the industry at the time, with limited to zero visibility among key media and analysts and almost no brand awareness.
PR Launch to Aquisition
B2B, Telecommunications, Tech PR
Strategy, Messaging, Content, Events, B2B PR
Trade media reported on the effectiveness of Kailight’s PR program specifically, mentioning that other tech vendors were beginning to copy the program in an attempt to replicate its results
Kailight was acquired for $35 million by Optium Corporation
Volume’s strategy secured meetings with 90 percent of target customers
The successful press and analyst program yielded meetings with 100 percent of all media and analyst targets for four years running
