Techniques.org, an eLearning company, was pursuing a strategy that placed them in a prime selling position – which required business growth to attract buyers. Volume PR was retained to develop a scientific plan that increased brand recognition, educated potential students, and generated media and analyst attention.
Technology PR to Aquisition
Cloud Software, Education, Technology
Strategy, Messaging, B2B PR, Launch, Media, Technical Content
The crowded eLearning space includes a number of leading players as well as numerous smaller companies. Breaking free from the pack to demonstrate value and success can be a difficult challenge.
Volume PR developed a comprehensive program to greatly increase Techniques.org visibility and awareness, increasing brand recognition among vertical customers and creating critical relationships with key media and analyst contacts.
