Reading Time: 23 minutes
How do you measure the effectiveness of your marketing efforts? While sales are an important indicator, most marketers and business leaders agree it is only one measure in a much larger equation.
True brand, business, and product success comes from monitoring a range of key performance indicators across five core areas known as the “Five Pillars of Marketing Effectiveness”:
Volume PR launches and grows great ideas, leaders, and brands with
human-centered communication. Starting as a Denver PR firm, Volume is now a
brand, media, and crisis communication agency serving clients worldwide,
specializing in complex issues and social narrative change.
Technology
B2B
Consumer
Communication Strategy
Branding & Positioning
Behavior Change
Crisis Communication
Communication Audits
Volume PR © 2024. All Rights Reserved
