The Main Mistake Marketers Make

Reading Time: 2 minutes Do you still base your marketing outreach around vintage, traditional tactics that you learned as an undergrad like A-I-D-A and the 4 P’s?

Decades ago, a psychologist named Carl Jung studied decision-making and found direct relation to emotion and the unconscious mind, completely debunking the effectiveness of these simple marketing formulas. These outdated practices incorrectly assume the audience is “a blank slate waiting to be written upon by the marketer.”