All clients and customers are, after all, human beings. By integrating the fundamental laws that govern human nature into communication efforts, messaging and strategies gain a new level of precision and competitive advantage. How well you know customers’ thoughts, motivations and unconscious desires can make the difference between simply reaching a customer and actually winning a customer.
Volume adapts key insights and fundamentals from the following behavioral and cognitive science disciplines to deliver fact-based, results-focused campaigns:
Neuroscience is used to understand how a human processes and filters billions of bit of information. By being where psychology meets biology, it forces you to simplify.
Psychology is the science of mind and behavior. It helps predict and analyze mental or behavioral characteristics of an individual or a group
Sociology is the science of society, social groups and institutions and social relationships. It is the systematic study of the development, structure, interaction, and collective behavior of organized groups of human beings.
Communication anthropology studies the meaning of words, phrases, and sentences in cultural contexts. A theory in linguistic anthropology says culture and society and a person’s social position determine language.
Volume Public Relations is a full service PR firm capable of performing all the traditional tasks required of an agency, including developing an overall PR strategy, creative direction, messaging, press material development and targeted outreach.
The success or failure of your business development plan often hinges on the strength of your content marketing program. We live in a content-driven world and connect our clients with its power.
In today’s hyper-communicative market, simply having a superior product or service is not enough. Through your communication, whatever the medium – your key messages must engage, entice and excite your audience to take action.
Our proprietary message and positioning system produces messages that arm organizations with the key points and communication assets to increase brand awareness, reach more customers, and generate more media exposure.
Volume PR knows that participation in online social networks is a paramount part of all PR programs. Your audience is already out there talking about you. We are here to help you do more than just listen – we are here to help you engage.
We research markets, competitors and business processes to develop the high quality metrics and in-depth qualitative understandings that facilitate informed decision making by executives and management.
Volume PR can provide your team with the appropriate training and media coaching consultations to ensure that key personnel are putting their best foot forward as they represent the company across the array of modern medias.
Make the most of the talent you already have through a Volume PR corporate communications training that infuses your staff with the knowledge to incorporate behavioral science best practices into company communication efforts.
We take products from unknown actors to industry leaders by deploying our proven product launching strategies in a broad range of technology-based industries.
Crisis communication is something no one hopes to need, but all companies and organizations need to prepare and plan. It is designed to protect and defend and individual, company, or organization facing a public challenge to it’s reputation.