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Forbes selects our behavior-based approach to communication as the number one marketing tool and tactic that will shake up the industry in 2019.
Volume PR founder and president, Elizabeth Edwards, said, “We are entering a new era in marketing and PR with the integration of behavioral science, psychology and neuroscience into professional communication. Data-driven decisions can now be made to guide messaging, content marketing, media messages and crisis communication. In an always-on and hyperconnected world, precision in communication is increasingly necessary.”
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