[et_pb_section fb_built=”1″ _builder_version=”4.8.2″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_start=”#505759″ background_color_gradient_end=”#ffffff” background_color_gradient_direction=”90deg” background_color_gradient_start_position=”50%” background_color_gradient_end_position=”50%” custom_padding=”100px||100px||true|false” border_radii=”off||25px|25px|”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_column type=”3_5″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_image src=”https://volumepr.com/wp-content/uploads/2021/01/portfolio-img-relaxingco.jpg” title_text=”portfolio-img-relaxingco” align=”center” _builder_version=”4.8.2″ _module_preset=”default” animation_style=”slide” animation_direction=”left” border_radii=”on|10px|10px|10px|10px”][/et_pb_image][/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_text _builder_version=”4.8.2″ _module_preset=”default” header_text_color=”#71B790″ header_font_size=”70px” animation_style=”slide” animation_direction=”right”]

The Relaxing Company

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_row _builder_version=”4.8.2″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.8.2″ _module_preset=”default”][dnxte_text_divider dnxt_divider_text=”Overview” heading_tag=”h2″ text_divider_style=”solid” text_divider_color=”#71B790″ text_divider_weight=”5px” divider_text_aligment=”right” _builder_version=”4.8.2″ _module_preset=”default” dnxt_divider_fonts_text_color=”#71B790″ dnxt_divider_fonts_font_size=”50px” animation_style=”slide” animation_direction=”left”][/dnxte_text_divider][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_5,1_5,3_5″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_column type=”1_5″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_blurb title=”Consumer” image=”https://volumepr.com/wp-content/uploads/2021/01/009-discuss-2.png” image_max_width=”60px” module_class=”cs_category” _builder_version=”4.8.2″ _module_preset=”default” header_font=”||||||||” header_text_align=”center” header_text_color=”#FFFFFF” header_font_size=”26px” header_line_height=”1.4em” background_color=”#71B790″ custom_margin=”||0px||false|false” custom_padding=”25px|25px|15px|25px|false|true” animation_style=”slide” animation_direction=”top” border_radii=”on|8px|8px|8px|8px”][/et_pb_blurb][/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.8.2″ _module_preset=”default”][/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_text _builder_version=”4.8.2″ _module_preset=”default” text_orientation=”right”]

The Relaxing Company’s beverage “Mary Jane’s Relaxing Soda” was the first product launch in the company’s unconventional Kava Kava Beverage Brand. Volume PR was hired to generate awareness of the new product, drive website traffic to educate the audience and ultimately build sales.

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.8.2″ _module_preset=”default” background_color=”#505759″ use_background_color_gradient=”on” background_color_gradient_start=”#71b790″ background_color_gradient_end=”#f4f4f4″ background_color_gradient_direction=”270deg” background_color_gradient_start_position=”50%” background_color_gradient_end_position=”50%”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.7.5″ _module_preset=”default”][et_pb_column type=”1_2″ _builder_version=”4.7.5″ _module_preset=”default”][dnxte_text_divider dnxt_divider_text=”Problem” heading_tag=”h2″ text_divider_style=”solid” text_divider_color=”#71B790″ text_divider_weight=”5px” divider_text_aligment=”left” _builder_version=”4.8.2″ _module_preset=”default” dnxt_divider_fonts_text_color=”#505759″ dnxt_divider_fonts_font_size=”50px” custom_margin=”|||0px|false|false” animation_style=”slide” animation_direction=”right”][/dnxte_text_divider][et_pb_text _builder_version=”4.8.2″ _module_preset=”default”]

How to energize a niche market famously resistant to marketing messages and driven by a suspicion of traditional media?

[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.7.5″ _module_preset=”default”][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.8.2″ _module_preset=”default” background_color=”#FFFFFF”][et_pb_row _builder_version=”4.7.5″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.7.5″ _module_preset=”default”][dnxte_text_divider dnxt_divider_text=”Solution & Results” heading_tag=”h2″ text_divider_style=”solid” text_divider_color=”#71B790″ text_divider_weight=”5px” divider_text_aligment=”right” _builder_version=”4.8.2″ _module_preset=”default” dnxt_divider_fonts_text_color=”#71B790″ dnxt_divider_fonts_font_size=”50px” animation_style=”slide” animation_direction=”left”][/dnxte_text_divider][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_column type=”1_3″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_blurb title=”Program shattered website traffic and sales expectations” use_icon=”on” font_icon=”%%45%%” icon_color=”#71B790″ icon_placement=”left” _builder_version=”4.8.2″ _module_preset=”default” header_text_color=”#505759″ header_font_size=”20px” header_line_height=”1.1em” animation_style=”zoom” animation_direction=”left”][/et_pb_blurb][et_pb_blurb title=”Established the Relaxing Company as a near-immediate leader in the emerging anti-energy drink industry” use_icon=”on” font_icon=”%%45%%” icon_color=”#71B790″ icon_placement=”left” _builder_version=”4.8.2″ _module_preset=”default” header_text_color=”#505759″ header_font_size=”20px” header_line_height=”1.1em” animation_style=”zoom” animation_direction=”left”][/et_pb_blurb][et_pb_blurb title=”Features and reviews in top-tier media included Time, The Wall Street Journal, ABC News and FOX Business.” use_icon=”on” font_icon=”%%45%%” icon_color=”#71B790″ icon_placement=”left” _builder_version=”4.8.2″ _module_preset=”default” header_text_color=”#505759″ header_font_size=”20px” header_line_height=”1.1em” animation_style=”zoom” animation_direction=”left”][/et_pb_blurb][et_pb_blurb title=”Revenue reached $4 Million within 18 months” use_icon=”on” font_icon=”%%45%%” icon_color=”#71B790″ icon_placement=”left” _builder_version=”4.8.2″ _module_preset=”default” header_text_color=”#505759″ header_font_size=”20px” header_line_height=”1.1em” animation_style=”zoom” animation_direction=”left”][/et_pb_blurb][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_blurb title=”SOLD OUT all of existing product stock AND the entire contents of the second scheduled production within 23 hours of launch” use_icon=”on” font_icon=”%%45%%” icon_color=”#71B790″ icon_placement=”left” _builder_version=”4.8.2″ _module_preset=”default” header_text_color=”#505759″ header_font_size=”20px” header_line_height=”1.1em” animation_style=”zoom” animation_direction=”left”][/et_pb_blurb][et_pb_blurb title=”The first phase PR strategies brought Q1 revenue to $200,000″ use_icon=”on” font_icon=”%%45%%” icon_color=”#71B790″ icon_placement=”left” _builder_version=”4.8.2″ _module_preset=”default” header_text_color=”#505759″ header_font_size=”20px” header_line_height=”1.1em” animation_style=”zoom” animation_direction=”left”][/et_pb_blurb][et_pb_blurb title=”Media coverage included the cover of the Sunday business section of The Los Angeles Times” use_icon=”on” font_icon=”%%45%%” icon_color=”#71B790″ icon_placement=”left” _builder_version=”4.8.2″ _module_preset=”default” header_text_color=”#505759″ header_font_size=”20px” header_line_height=”1.1em” animation_style=”zoom” animation_direction=”left”][/et_pb_blurb][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_text _builder_version=”4.8.2″ _module_preset=”default” text_orientation=”right”]

Volume PR worked with the Relaxing Company to develop the strategically timed execution of multiple creative promotions both online and in the physical world to deliver visibility-building messages to the emerging specialty beverage Millennial audience.

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