[et_pb_section fb_built=”1″ _builder_version=”4.8.2″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_start=”#505759″ background_color_gradient_end=”#ffffff” background_color_gradient_direction=”90deg” background_color_gradient_start_position=”50%” background_color_gradient_end_position=”50%” custom_padding=”100px||100px||true|false” border_radii=”off||25px|25px|”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_column type=”3_5″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_image src=”https://volumepr.com/wp-content/uploads/2021/01/portfolio-img-kailight.jpg” title_text=”portfolio-img-kailight” align=”center” _builder_version=”4.8.2″ _module_preset=”default” animation_style=”slide” animation_direction=”left” hover_enabled=”0″ border_radii=”on|10px|10px|10px|10px” sticky_enabled=”0″][/et_pb_image][/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_text _builder_version=”4.8.2″ _module_preset=”default” header_text_color=”#71B790″ header_font_size=”70px” animation_style=”slide” animation_direction=”right” hover_enabled=”0″ sticky_enabled=”0″]

Telecommunications Acquisition (Kailight Photonics)

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_row _builder_version=”4.8.2″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.8.2″ _module_preset=”default”][dnxte_text_divider dnxt_divider_text=”Overview” heading_tag=”h2″ text_divider_style=”solid” text_divider_color=”#71B790″ text_divider_weight=”5px” divider_text_aligment=”right” _builder_version=”4.8.2″ _module_preset=”default” dnxt_divider_fonts_text_color=”#71B790″ dnxt_divider_fonts_font_size=”50px” animation_style=”slide” animation_direction=”left”][/dnxte_text_divider][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_5,1_5,3_5″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_column type=”1_5″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_blurb title=”Technology” image=”https://volumepr.com/wp-content/uploads/2021/01/010-cpu-2.png” image_max_width=”60px” module_class=”cs_category” _builder_version=”4.8.2″ _module_preset=”default” header_font=”||||||||” header_text_align=”center” header_text_color=”#FFFFFF” header_font_size=”26px” header_line_height=”1.4em” background_color=”#71B790″ custom_margin=”||0px||false|false” custom_padding=”25px|25px|15px|25px|false|true” animation_style=”slide” animation_direction=”top” border_radii=”on|8px|8px|8px|8px”][/et_pb_blurb][/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_blurb title=”B2B” image=”https://volumepr.com/wp-content/uploads/2021/01/008-b2b-2.png” image_max_width=”60px” module_class=”cs_category” _builder_version=”4.8.2″ _module_preset=”default” header_text_align=”center” header_text_color=”#FFFFFF” header_font_size=”26px” header_line_height=”1.4em” background_color=”#71B790″ custom_margin=”||0px||false|false” custom_padding=”25px|25px|15px|25px|false|true” animation_style=”slide” animation_direction=”top” animation=”bottom” border_radii=”on|8px|8px|8px|8px”][/et_pb_blurb][/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_text _builder_version=”4.8.2″ _module_preset=”default” text_orientation=”right” hover_enabled=”0″ sticky_enabled=”0″]

Kailight Photonics was working to move from an unknown optical networking brand to being positioned for acquisition. Volume PR was recruited to help make it happen.

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.8.2″ _module_preset=”default” background_color=”#505759″ use_background_color_gradient=”on” background_color_gradient_start=”#71b790″ background_color_gradient_end=”#f4f4f4″ background_color_gradient_direction=”270deg” background_color_gradient_start_position=”50%” background_color_gradient_end_position=”50%”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.7.5″ _module_preset=”default”][et_pb_column type=”1_2″ _builder_version=”4.7.5″ _module_preset=”default”][dnxte_text_divider dnxt_divider_text=”Problem” heading_tag=”h2″ text_divider_style=”solid” text_divider_color=”#71B790″ text_divider_weight=”5px” divider_text_aligment=”left” _builder_version=”4.8.2″ _module_preset=”default” dnxt_divider_fonts_text_color=”#505759″ dnxt_divider_fonts_font_size=”50px” custom_margin=”|||0px|false|false” animation_style=”slide” animation_direction=”right”][/dnxte_text_divider][et_pb_text _builder_version=”4.8.2″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]

Kailight was an unknown player in the industry at the time, with limited to zero visibility among key media and analysts and almost no brand awareness.

[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.7.5″ _module_preset=”default”][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.8.2″ _module_preset=”default” background_color=”#FFFFFF”][et_pb_row _builder_version=”4.7.5″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.7.5″ _module_preset=”default”][dnxte_text_divider dnxt_divider_text=”Solution & Results” heading_tag=”h2″ text_divider_style=”solid” text_divider_color=”#71B790″ text_divider_weight=”5px” divider_text_aligment=”right” _builder_version=”4.8.2″ _module_preset=”default” dnxt_divider_fonts_text_color=”#71B790″ dnxt_divider_fonts_font_size=”50px” animation_style=”slide” animation_direction=”left”][/dnxte_text_divider][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_column type=”1_3″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_blurb title=”Trade media reported on the effectiveness of Kailight’s PR program specifically, mentioning that other tech vendors were beginning to copy the program in an attempt to replicate its results” use_icon=”on” font_icon=”%%45%%” icon_color=”#71B790″ icon_placement=”left” _builder_version=”4.8.2″ _module_preset=”default” header_text_color=”#505759″ header_font_size=”20px” header_line_height=”1.1em” animation_style=”zoom” animation_direction=”left” hover_enabled=”0″ sticky_enabled=”0″][/et_pb_blurb][et_pb_blurb title=”Kailight was acquired for $35 million by Optium Corporation” use_icon=”on” font_icon=”%%45%%” icon_color=”#71B790″ icon_placement=”left” _builder_version=”4.8.2″ _module_preset=”default” header_text_color=”#505759″ header_font_size=”20px” header_line_height=”1.1em” animation_style=”zoom” animation_direction=”left” hover_enabled=”0″ sticky_enabled=”0″][/et_pb_blurb][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_blurb title=”Volume’s pre-conference press strategy encouraged a whopping 90 percent of target customers to visit the company’s booth within hours of a show’s opening” use_icon=”on” font_icon=”%%45%%” icon_color=”#71B790″ icon_placement=”left” _builder_version=”4.8.2″ _module_preset=”default” header_text_color=”#505759″ header_font_size=”20px” header_line_height=”1.1em” animation_style=”zoom” animation_direction=”left” hover_enabled=”0″ sticky_enabled=”0″][/et_pb_blurb][et_pb_blurb title=”The successful press and analyst program yielded meetings with 100 percent of all media and analyst targets for four years running” use_icon=”on” font_icon=”%%45%%” icon_color=”#71B790″ icon_placement=”left” _builder_version=”4.8.2″ _module_preset=”default” header_text_color=”#505759″ header_font_size=”20px” header_line_height=”1.1em” animation_style=”zoom” animation_direction=”left” hover_enabled=”0″ sticky_enabled=”0″][/et_pb_blurb][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_text _builder_version=”4.8.2″ _module_preset=”default” text_orientation=”right” hover_enabled=”0″ sticky_enabled=”0″]

Volume PR developed an assertive media and analyst relations program to help move Kailight front of mind among these key audiences.

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.7.5″ _module_preset=”default” background_color=”#71b790″][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.7.5″ _module_preset=”default”][et_pb_column type=”3_5″ _builder_version=”4.7.5″ _module_preset=”default”][et_pb_text _builder_version=”4.7.5″ _module_preset=”default” text_text_color=”#ffffff” header_2_text_color=”#ffffff” header_2_font_size=”36px”]

Super Enticing Call-To-Action Title

Write some compelling stuff here to that your target customer feels the need to schedule a consultation.

[/et_pb_text][/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.7.5″ _module_preset=”default”][dnxte_button button_text=”Schedule Your Consultation Today” button_link=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM3NTYifX0=@” dnxt_button_alignment=”right” btn_icon_color=”#ffffff” dnxt_hover_2d=”dnxt-hover-buzz-out” dnxt_hover_bg=”dnxt-hover-sweep-to-right” dnxt_hover_bg_color=”#505759″ _builder_version=”4.7.5″ _dynamic_attributes=”button_link” _module_preset=”default” btn_fonts_font=”Dosis|700|||||||” btn_fonts_text_color=”#ffffff” btn_fonts_font_size=”24px” border_color_all_btn_border=”#ffffff” border_color_all_btn_border__hover_enabled=”on|hover” border_color_all_btn_border__hover=”#505759″][/dnxte_button][/et_pb_column][/et_pb_row][/et_pb_section]