The Psychology of Crisis Response: Why Standard PR Playbooks Are Not Enough
Reading Time: 12 minutesFrom Damage Control to Collective Impact Corporate crisis responses often follow a familiar script: express empathy, cooperate with authorities, review protocols, and issue carefully managed statements. While these steps are important, they often leave a deeper need unaddressed: the emotional and social impact that immediate and related communities navigate after a tragedy. Today’s audiences are […]
Join Volume PR President at Ragan Writing & Content Strategy Conference
Reading Time: 3 minutesUnlocking the Neuroscience of Connection: Elizabeth Edwards to Speak at Ragan Writing and Content Strategy Virtual Conference Mark Your Calendars! Elizabeth Edwards, founder of Volume PR and Engagement Science Lab, will join an exceptional panel at the Ragan Writing and Content Strategy Virtual Conference to share groundbreaking insights on the Neuroscience of Connection. This virtual […]
Science-based Marketing & Public Relations
Reading Time: 6 minutesIn a recent episode of the PR Talk podcast, Elizabeth Edwards—founder of Volume PR and Engagement Science Lab—offered a fascinating look into the core principles of “science-based marketing.” Hosted by Amy Rosenberg, this wide-ranging conversation touched on everything from how we can apply behavioral science to business messaging to Elizabeth’s personal journey in practicing self-kindness […]
