The Psychology of Crisis Response: Why Standard PR Playbooks Are Not Enough

Reading Time: 12 minutesFrom Damage Control to Collective Impact Corporate crisis responses often follow a familiar script: express empathy, cooperate with authorities, review protocols, and issue carefully managed statements. While these steps are important, they often leave a deeper need unaddressed: the emotional and social impact that immediate and related communities navigate after a tragedy. Today’s audiences are […]
The Ethical Challenges of Weaponized Communication

Reading Time: 7 minutesPodcast Interview with Elizabeth Edwards on Ethical Voices In a recent episode of the Ethical Voices podcast, Volume PR’s Founder and President, Elizabeth Edwards, shared her cutting-edge perspectives on ethical communication practices, the misuse of behavioral insights, and the tremendous responsibility communicators carry when shaping public messages. Hosted by Mark McClennan, APR, Fellow PRSA, this […]
Science-based Marketing & Public Relations

Reading Time: 6 minutesIn a recent episode of the PR Talk podcast, Elizabeth Edwards—founder of Volume PR and Engagement Science Lab—offered a fascinating look into the core principles of “science-based marketing.” Hosted by Amy Rosenberg, this wide-ranging conversation touched on everything from how we can apply behavioral science to business messaging to Elizabeth’s personal journey in practicing self-kindness […]