PRSA 2017 International Conference

PRSA 2017 International Conference to Feature Volume PR’s Science Communication

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Denver, Colorado (August 10, 2017) – Understanding how people’s brains are hard wired to react to (and interact with) brand, product and corporate communication messages is the key to creating PR and marketing campaigns that generate results.

That’s the core message Elizabeth Edwards, founder and president of Volume PR, will deliver during a professional development session scheduled for the Public Relations Society of America’s 2017 International Conference Oct. 8-10 in Boston. The session, “The Science of Communication: How to Read Your Customer’s Mind,” will be held on the conference’s final day, Tuesday, Oct. 10 from 8:00 to 9:00 a.m., before the morning keynote by digital marketing expert, Jay Baer.

“Today we are bombarded with messages nearly everywhere we go,” Edwards said. “Our phones are constantly notifying us of some new information, we watch TV screens filled with on-screen graphics and even get promotional offers while we’re pumping gas. It’s more important than ever that the messages we deliver really resonate with audiences.”

Edwards’ PR firm, Volume PR, has used proven scientific principles based on behavioral and cognitive science to craft award-winning, attention-grabbing communication programs since the firm was founded in 2001. During the professional development session, Edwards will share real-world examples from the firm’s roster of clients, including top Fortune 500 brands and technology start-ups.

The Public Relations Society of America (PRSA) International Conference in Boston will spotlight the intersection of technology with media and provide unparalleled information, strategies and tools for the new trends impacting the public relations industry. PRSA is the nation’s largest professional organization serving the communications community with a mission to “make communications professionals smarter, better prepared and more connected through all stages of their career.”

About Volume PR

Volume Public Relations is an award-winning strategic communications firm known for accelerating marketing, PR and integrated communication outcomes with scientific precision. The Volume PR team creates more awareness, more customers and more results for its clients by designing messages, strategies, brands and public relations campaigns that are rooted in the principles of behavioral and cognitive science. As a result, Volume PR possesses an unmatched reputation for producing precision campaigns and outcomes over the last 15 years and was recently appointed to the Forbes Agency Council. Whether working as an equal partner to existing agency partners, providing senior strategic assistance to an in-house team or serving as a communication Agency of Record, Volume PR brings a scientific-based approach to every communication program. Executives at brands from BMW to Level3 Communications have trusted Volume’s strategy to drive guaranteed and unprecedented results for their organizations. Come get to know us at Follow us on Twitter, LinkedIn and Facebook.

About the Public Relations Society of America
PRSA is the nation’s largest professional organization serving the communications community. The organization’s mission is to make communications professionals smarter, better prepared and more connected through all stages of their career. PRSA achieves this by offering its members thought leadership, innovative lifelong learning opportunities to help them develop new skills, enhance their credibility and connect with a strong network of professionals. The organization sets the standards of professional excellence and ethical conduct for the public relations industry. PRSA collectively represents more than 30,000 members consisting of communications professionals spanning every industry sector nationwide and college and university students who encompass the Public Relations Student Society of America (PRSSA). Learn more about PRSA at

Elizabeth will also present from 11:30 AM – 12:30 PM on Tuesday, October 10th, delivering a professional development session entitled “Hack-a-Comm: ‘Fast Hacks’ Providing Essential Tips for PR and Communication Industry Leaders.” During this co-presentation Elizabeth will focus on tips for how to ask for more from the media, your boss, or anyone – and how to get what you ask for and more.

On Monday, October 9th from 7:00-9:00 PM Volume will be leading a dinner and panel featuring highly-praised media and analysts including MIT Technology Review, IDC, CIO, and the Boston Business Journal for an evening of industry insights and networking. Tickets are available for purchase here:

Picture of Elizabeth Edwards

Elizabeth Edwards

Elizabeth Edwards is the founder of Volume PR, Engagement Science Lab, and creator of The Frequency of Understanding; an international movement to combining behavioral science and neuroscience with communication strategies to accelerate understanding and change.

About Elizabeth & Volume PR

Volume PR

Communication. Conversation. Conversion.