PlayerLync: Launching into B2B Market

Overview

Technology

B2B

PlayerLync’s mobile content management software provides instant content accessibility, customizable workflow automations and administrative controls necessary to achieve operational excellence in a digital world. After succeeding in the professional sports business, the company needed a B2B expert to help launch their technology into the enterprise market. Volume PR was brought on to create a scientific PR strategy.

Problem

Introducing a company to a larger market after experiencing success in a niche market is no small task, particularly when timing is quick and the PR budget is limited. What’s more, PlayerLync was entering a space vastly different than the sports market it had already conquered.

Solution & Results

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Media coverage secured in 12 top business and technology publications

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Two personal introductions from analysts to C-Level executives at Fortune 500 companies

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$1 million in enterprise sales generated following the PR program

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1st page organic Google search results achieved for top keywords

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$2 million in sales leads directly from media placements

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Volume PR program recognized multiple times by leading industry associations for its scientific strategy and groundbreaking results

Volume PR created a PR program incorporating targeted media outreach with outreach to influential industry analysts – facilitating the visibility PlayerLync needed to launch into the lucrative B2B market.