[et_pb_section fb_built=”1″ _builder_version=”4.8.2″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_start=”#505759″ background_color_gradient_end=”#ffffff” background_color_gradient_direction=”90deg” background_color_gradient_start_position=”50%” background_color_gradient_end_position=”50%” custom_padding=”100px||100px||true|false” border_radii=”off||25px|25px|”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_column type=”3_5″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_image src=”https://volumepr.com/wp-content/uploads/2016/12/portfolio-img-playerlync.jpg” title_text=”portfolio-img-playerlync” align=”center” _builder_version=”4.8.2″ _module_preset=”default” animation_style=”slide” animation_direction=”left” border_radii=”on|10px|10px|10px|10px”][/et_pb_image][/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_text _builder_version=”4.8.2″ _module_preset=”default” header_text_color=”#71B790″ header_font_size=”70px” animation_style=”slide” animation_direction=”right”]

PlayerLync: Launching into B2B Market

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_row _builder_version=”4.8.2″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.8.2″ _module_preset=”default”][dnxte_text_divider dnxt_divider_text=”Overview” heading_tag=”h2″ text_divider_style=”solid” text_divider_color=”#71B790″ text_divider_weight=”5px” divider_text_aligment=”right” _builder_version=”4.8.2″ _module_preset=”default” dnxt_divider_fonts_text_color=”#71B790″ dnxt_divider_fonts_font_size=”50px” animation_style=”slide” animation_direction=”left”][/dnxte_text_divider][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_5,1_5,3_5″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_column type=”1_5″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_blurb title=”Technology” image=”https://volumepr.com/wp-content/uploads/2021/01/010-cpu-2.png” image_max_width=”60px” module_class=”cs_category” _builder_version=”4.8.2″ _module_preset=”default” header_font=”||||||||” header_text_align=”center” header_text_color=”#FFFFFF” header_font_size=”26px” header_line_height=”1.4em” background_color=”#71B790″ custom_margin=”||0px||false|false” custom_padding=”25px|25px|15px|25px|false|true” animation_style=”slide” animation_direction=”top” border_radii=”on|8px|8px|8px|8px”][/et_pb_blurb][/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_blurb title=”B2B” image=”https://volumepr.com/wp-content/uploads/2021/01/008-b2b-2.png” image_max_width=”60px” module_class=”cs_category” _builder_version=”4.8.2″ _module_preset=”default” header_text_align=”center” header_text_color=”#FFFFFF” header_font_size=”26px” header_line_height=”1.4em” background_color=”#71B790″ custom_margin=”||0px||false|false” custom_padding=”25px|25px|15px|25px|false|true” animation_style=”slide” animation_direction=”top” animation=”bottom” border_radii=”on|8px|8px|8px|8px”][/et_pb_blurb][/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_text _builder_version=”4.8.2″ _module_preset=”default” text_orientation=”right”]

PlayerLync’s mobile content management software provides instant content accessibility, customizable workflow automations and administrative controls necessary to achieve operational excellence in a digital world. After succeeding in the professional sports business, the company needed a B2B expert to help launch their technology into the enterprise market. Volume PR was brought on to create a scientific PR strategy.

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.8.2″ _module_preset=”default” background_color=”#505759″ use_background_color_gradient=”on” background_color_gradient_start=”#71b790″ background_color_gradient_end=”#f4f4f4″ background_color_gradient_direction=”270deg” background_color_gradient_start_position=”50%” background_color_gradient_end_position=”50%”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.7.5″ _module_preset=”default”][et_pb_column type=”1_2″ _builder_version=”4.7.5″ _module_preset=”default”][dnxte_text_divider dnxt_divider_text=”Problem” heading_tag=”h2″ text_divider_style=”solid” text_divider_color=”#71B790″ text_divider_weight=”5px” divider_text_aligment=”left” _builder_version=”4.8.2″ _module_preset=”default” dnxt_divider_fonts_text_color=”#505759″ dnxt_divider_fonts_font_size=”50px” custom_margin=”|||0px|false|false” animation_style=”slide” animation_direction=”right”][/dnxte_text_divider][et_pb_text _builder_version=”4.8.2″ _module_preset=”default”]

Introducing a company to a larger market after experiencing success in a niche market is no small task, particularly when timing is quick and the PR budget is limited. What’s more, PlayerLync was entering a space vastly different than the sports market it had already conquered.

[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.7.5″ _module_preset=”default”][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.8.2″ _module_preset=”default” background_color=”#FFFFFF”][et_pb_row _builder_version=”4.7.5″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.7.5″ _module_preset=”default”][dnxte_text_divider dnxt_divider_text=”Solution & Results” heading_tag=”h2″ text_divider_style=”solid” text_divider_color=”#71B790″ text_divider_weight=”5px” divider_text_aligment=”right” _builder_version=”4.8.2″ _module_preset=”default” dnxt_divider_fonts_text_color=”#71B790″ dnxt_divider_fonts_font_size=”50px” animation_style=”slide” animation_direction=”left”][/dnxte_text_divider][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_column type=”1_3″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_blurb title=”Media coverage secured in 12 top business and technology publications” use_icon=”on” font_icon=”%%45%%” icon_color=”#71B790″ icon_placement=”left” _builder_version=”4.8.2″ _module_preset=”default” header_text_color=”#505759″ header_font_size=”20px” header_line_height=”1.1em” animation_style=”zoom” animation_direction=”left”][/et_pb_blurb][et_pb_blurb title=”Two personal introductions from analysts to C-Level executives at Fortune 500 companies” use_icon=”on” font_icon=”%%45%%” icon_color=”#71B790″ icon_placement=”left” _builder_version=”4.8.2″ _module_preset=”default” header_text_color=”#505759″ header_font_size=”20px” header_line_height=”1.1em” animation_style=”zoom” animation_direction=”left”][/et_pb_blurb][et_pb_blurb title=”$1 million in enterprise sales generated following the PR program” use_icon=”on” font_icon=”%%45%%” icon_color=”#71B790″ icon_placement=”left” _builder_version=”4.8.2″ _module_preset=”default” header_text_color=”#505759″ header_font_size=”20px” header_line_height=”1.1em” animation_style=”zoom” animation_direction=”left”][/et_pb_blurb][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_blurb title=”1st page organic Google search results achieved for top keywords” use_icon=”on” font_icon=”%%45%%” icon_color=”#71B790″ icon_placement=”left” _builder_version=”4.8.2″ _module_preset=”default” header_text_color=”#505759″ header_font_size=”20px” header_line_height=”1.1em” animation_style=”zoom” animation_direction=”left”][/et_pb_blurb][et_pb_blurb title=”$2 million in sales leads directly from media placements” use_icon=”on” font_icon=”%%45%%” icon_color=”#71B790″ icon_placement=”left” _builder_version=”4.8.2″ _module_preset=”default” header_text_color=”#505759″ header_font_size=”20px” header_line_height=”1.1em” animation_style=”zoom” animation_direction=”left”][/et_pb_blurb][et_pb_blurb title=”Volume PR program recognized multiple times by leading industry associations for its scientific strategy and groundbreaking results” use_icon=”on” font_icon=”%%45%%” icon_color=”#71B790″ icon_placement=”left” _builder_version=”4.8.2″ _module_preset=”default” header_text_color=”#505759″ header_font_size=”20px” header_line_height=”1.1em” animation_style=”zoom” animation_direction=”left”][/et_pb_blurb][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_text _builder_version=”4.8.2″ _module_preset=”default” text_orientation=”right”]

Volume PR created a PR program incorporating targeted media outreach with outreach to influential industry analysts – facilitating the visibility PlayerLync needed to launch into the lucrative B2B market.

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