Volume PR Awarded PR Innovation of the Year
Reading Time: 3 minutesVolume PR’s Behavioral Engagement System Named “PR Innovation of the Year” and Awarded for Strategic Communication Excellence in STEM Education Denver, CO, December 5, 2024 — Volume PR and Engagement Science Lab are proud to announce the receipt of three prestigious awards recognizing their groundbreaking work in advancing the science of communication and influence. The […]
The Science of Engagement to Increase Public Relations Outcomes
Reading Time: < 1 minuteOur sister agency, The Engagement Science Lab, was born from the 19+ years of work we have done at Volume to integrate the human sciences with the practice of professional communication.
It has always frustrated us that the instruction and systems that support our field completely ignore the sciences and all they have to reveal about ways to make communication and engagement more successful.
Grammar, syntax, and style are systems that support communication. But these mechanics don’t help you connect and convert. And connecting is the whole point of communication.
Volume PR Founder, Women in Business 2019 Keynote on the Science of Successful Communication and Engagement
Reading Time: < 1 minuteIn November 2019, Volume PR’s founder and president shared how to increase communication results using a new science-based form of engagement that simultaneously activates the conscious and non-conscious mind.
As 95% of decisions are made in the non-conscious mind, unless and until communication strategies and tactics touch this part of the ming, your PR, marketing, sales, and leadership will never connect and resonate as deeply and successfuilly as possible.
This communication and engagement approach is at the core of everything Volume PR does for our clients, and is the central reason our clients enjoy higher results than traditional public relations and communication approaches.
Ragan, 9 Cognitive Messaging Mistakes to Avoid
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It’s no secret that we all have a lot on our minds during the COVID-19 pandemic.
If health and economic concerns weren’t enough, your audience is also barraged with changing news, guidance and updates from organizations they interact with. It’s harder than ever to break through the noise and earn their engagement and trust.
Nationwide Strength with Local Market Power and PRConsultants Group
Reading Time: 2 minutesVolume PR is the sole appointed Colorado representative of PRConsultants Group (PRCG), a collaborative made up of senior-level PR experts. Members are small to mid-sized public relations and marketing agencies with long track-records of excellence, and covering every major market in the United States to give clients of PRCG firms access to “boots on the ground” anywhere and everywhere, without the typical expense necessary for such reach.
Volume PR Founder and CEO Elizabeth Edwards named one of Denver Business Journal’s 2020 ‘Outstanding Women in Business’
Reading Time: 2 minutesDENVER – Sept. 03 , 2020 – Volume PR Founder and CEO Elizabeth Edwards has been named one of the Denver Business Journal’s “Outstanding Women in Business” for 2020, according to a special report published in August.
Volume PR’s behavior-based communication selected as Forbes number one choice for marketing tools and tactics that will shake up 2019.
Reading Time: < 1 minuteForbes selects our behavior-based approach to communication as the number one marketing tool and tactic that will shake up the industry in 2019.
PRSA Appoints Elizabeth Edwards as Technology Section Chair
Reading Time: 2 minutesDenver, Colorado – Elizabeth Edwards, founder and president of Volume PR, has been chosen to serve as Chair of the Public Relations Society of America (PRSA) Technology Section for the 2019 year.
Volume PR Brings in Record Number of Awards in a Single Year
Reading Time: 2 minutesAgency of the Year, Company of the Year, PR Professional of the Year & Awards for Increasing Brand Awareness Through Creative Media Engagement
Three Benefits of Applying Non-Conscious Research to Your Marketing Strategy
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Communication strategies that change hearts and minds do not happen by accident. While marketing researchers have traditionally relied on conscious measures of measurement to uncover consumer preferences (such as surveys and focus groups), Elizabeth Edwards explains in this thought-provoking piece for Forbes how brands are beginning to use non-conscious research to gain a deeper level of insights into consumer behavior and communication preferences.
