The Science of Engagement to Increase Public Relations Outcomes

Reading Time: < 1 minute Our sister agency, The Engagement Science Lab, was born from the 19+ years of work we have done at Volume to integrate the human sciences with the practice of professional communication.

It has always frustrated us that the instruction and systems that support our field completely ignore the sciences and all they have to reveal about ways to make communication and engagement more successful.

Grammar, syntax, and style are systems that support communication. But these mechanics don’t help you connect and convert. And connecting is the whole point of communication.

Volume PR Founder, Women in Business 2019 Keynote on the Science of Successful Communication and Engagement

Reading Time: < 1 minute In November 2019, Volume PR’s founder and president shared how to increase communication results using a new science-based form of engagement that simultaneously activates the conscious and non-conscious mind.

As 95% of decisions are made in the non-conscious mind, unless and until communication strategies and tactics touch this part of the ming, your PR, marketing, sales, and leadership will never connect and resonate as deeply and successfuilly as possible.

This communication and engagement approach is at the core of everything Volume PR does for our clients, and is the central reason our clients enjoy higher results than traditional public relations and communication approaches.

Ragan, 9 Cognitive Messaging Mistakes to Avoid

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It’s no secret that we all have a lot on our minds during the COVID-19 pandemic.

If health and economic concerns weren’t enough, your audience is also barraged with changing news, guidance and updates from organizations they interact with. It’s harder than ever to break through the noise and earn their engagement and trust.

Nationwide Strength with Local Market Power and PRConsultants Group

Reading Time: 2 minutes Volume PR is the sole appointed Colorado representative of PRConsultants Group (PRCG), a collaborative made up of senior-level PR experts. Members are small to mid-sized public relations and marketing agencies with long track-records of excellence, and covering every major market in the United States to give clients of PRCG firms access to “boots on the ground” anywhere and everywhere, without the typical expense necessary for such reach.

Three Benefits of Applying Non-Conscious Research to Your Marketing Strategy

Reading Time: 4 minutes
Communication strategies that change hearts and minds do not happen by accident. While marketing researchers have traditionally relied on conscious measures of measurement to uncover consumer preferences (such as surveys and focus groups), Elizabeth Edwards explains in this thought-provoking piece for Forbes how brands are beginning to use non-conscious research to gain a deeper level of insights into consumer behavior and communication preferences.