Oildex is transforming the way oil and gas firms manage financial operations in the cloud. Key to this effort is creating understanding and gaining acceptance among decision-makers in an industry often reluctant to systemic technology changes. How do you increase awareness and encourage a change in behavior at the same time? Oildex selected Volume PR for this critical stage in the company’s growth because of Volume’s track record of growing B2B technology brands based on the science of behavior change.
After auditing Oildex’s current strategy and messages, Volume mapped a series of Behavioral Communication changes to increase awareness, shorten the sales cycle, and accelerate demand.
A product that had been confusing to prospective customers became more understandable, more trustworthy, and more appealing. Volume rolled out new content marketing and media relations campaigns focused on educating and nurturing audiences to the point of conversion, and the market response was profound.
Branding & Positioning
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