TELECOM THOUGHT LEADER CREATION

The Beginning

Kailight Photonics was working to move from an unknown optical networking brand to being positioned for acquisition. Volume PR was recruited to help make it happen.

Kailight was an unknown player in the industry at the time, with limited to zero visibility among key media and analysts and almost no brand awareness.

Project Type

PR Launch to Aquisition

Sectors

B2B, Telecommunications, Tech PR

Skills

Strategy, Messaging, Content, Events, B2B PR

The
Strategy

Volume PR developed an assertive media and analyst relations program to help move Kailight front of mind among key audiences.

The
Results

Volume PR

Communication. Conversation. Conversion.

Volume PR launches and grows great ideas, leaders, and brands with human-centered communication. Starting as a Denver PR firm, Volume is now a brand, media, and crisis communication agency serving clients worldwide, specializing in complex issues and social narrative change.