Kailight Photonics was working to move from an unknown optical networking brand to being positioned for acquisition. Volume PR was recruited to help make it happen.
Kailight was an unknown player in the industry at the time, with limited to zero visibility among key media and analysts and almost no brand awareness.
Volume PR developed an assertive media and analyst relations program to help move Kailight front of mind among key audiences.
Volume PR launches and grows great ideas, leaders, and brands withhuman-centered communication. Starting as a Denver PR firm, Volume is now abrand, media, and crisis communication agency serving clients worldwide,specializing in complex issues and social narrative change.
Branding & Positioning
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