Telecom Thought Leader Creation

The Beginning

Kailight Photonics was working to move from an unknown optical networking brand to being positioned for acquisition. Volume PR was recruited to help make it happen.

Kailight was an unknown player in the industry at the time, with limited to zero visibility among key media and analysts and almost no brand awareness.

Project Type

Public Relations

Sectors

B2B, Telecommunications, Tech PR

Skills

Strategy, Messaging, Content Creation, Media Relations, Thought Leadership, Behavioral & Cognitive Research, Event Marketing

The
Strategy

Volume PR developed an assertive media and analyst relations program to help move Kailight front of mind among key audiences.

Trade media reported on the effectiveness of Kailight’s PR program specifically, mentioning that other tech vendors were beginning to copy the program in an attempt to replicate its results

Kailight was acquired for $35 million by Optium Corporation

Volume’s strategy secured meetings with 90 percent of target customers

The successful press and analyst program yielded meetings with 100 percent of all media and analyst targets for four years running

The
Results

Volume PR

Communication. Conversation. Conversion.

Volume PR is a celebrated strategic communication firm leading public relations, reputation management, and crisis communication for enterprise brands with a focus on B2B, technology, and complex consumer issues.