TELECOM THOUGHT LEADER CREATION

The Beginning

Kailight Photonics was working to move from an unknown optical networking brand to being positioned for acquisition. Volume PR was recruited to help make it happen.

Kailight was an unknown player in the industry at the time, with limited to zero visibility among key media and analysts and almost no brand awareness.

Project Type

PR Launch to Aquisition

Sectors

B2B, Telecommunications, Tech PR

Skills

Strategy, Messaging, Content, Events, B2B PR

The
Strategy

Volume PR developed an assertive media and analyst relations program to help move Kailight front of mind among key audiences.

Trade media reported on the effectiveness of Kailight’s PR program specifically, mentioning that other tech vendors were beginning to copy the program in an attempt to replicate its results

Kailight was acquired for $35 million by Optium Corporation

Volume’s strategy secured meetings with 90 percent of target customers

The successful press and analyst program yielded meetings with 100 percent of all media and analyst targets for four years running