Volume PR was selected by Sony Music Entertainment to launch the company’s “Patriotic Country” music collection featuring patriotic songs from some of the nation’s most successful musical artists. A portion of sales from the collection was donated to the USO, active-duty troops and the families of fallen soldiers.
Identify and build consumer desire for music on CD during a time of declining music sales, streaming music services and decreasing interest in the purchase of full-length music collections (over single-song sales).
Volume PR recognized immediately the power of engaging human emotion to drive consumer behavior to purchase the music collection. Using a limited budget, Volume developed a program that appealed to music lovers’ patriotism, empathy for military families and respect for those serving in the armed forces.
Volume PR launches and grows great ideas, leaders, and brands withhuman-centered communication. Starting as a Denver PR firm, Volume is now abrand, media, and crisis communication agency serving clients worldwide,specializing in complex issues and social narrative change.
Branding & Positioning
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