Volume PR was selected by Sony Music Entertainment to launch the company’s “Patriotic Country” music collection featuring patriotic songs from some of the nation’s most successful musical artists. A portion of sales from the collection was donated to the USO, active-duty troops and the families of fallen soldiers.
Identify and build consumer desire for music on CD during a time of declining music sales, streaming music services and decreasing interest in the purchase of full-length music collections (over single-song sales).
Volume PR recognized immediately the power of engaging human emotion to drive consumer behavior to purchase the music collection. Using a limited budget, Volume developed a program that appealed to music lovers’ patriotism, empathy for military families and respect for those serving in the armed forces.
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