After succeeding in the professional sports sector, PlayerLync planned to shift its cloud-based training software to serve the training and professional development needs of commercial businesses.
PlayerLync’s mobile content management software provides instant content accessibility, customizable workflow automation, and administrative controls necessary to achieve operational excellence in a digital world.
needed a B2B expert to help launch their technology into the enterprise market. Volume PR was brought on to create a scientific PR strategy.
Introducing a company to a larger market after experiencing success in a niche market is no small task, particularly when timing is quick and the PR budget is limited. What’s more, PlayerLync was entering a space vastly different than the sports market it had already conquered.
Volume PR created a PR program incorporating targeted media outreach with outreach to influential industry analysts – facilitating the visibility PlayerLync needed to launch into the lucrative B2B market.
Branding & Positioning
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