Alternative Board International Franchise
Overview
B2B
The Alternative Board (TAB) partnered with Volume PR with the primary objective of establishing the organization as the nation’s leading business coaching and peer advisory board organization.
Problem
TAB was consistently outperformed by its competitors in terms of media coverage, awareness and visibility.
Solution & Results
223 million people reached from media coverage, while TAB’s main competitor achieved half as many impressions
15,000 placements from a single search engine optimized press release, compared to the 15 placements from the previous year
Volume PR identified opportunities for growth in press coverage and pursued an aggressive campaign to lure media away from competitors. By the end of the program, TAB was outperforming their competitor in news coverage.