The Science of Engagement to Increase Public Relations Outcomes
Reading Time: < 1 minuteOur sister agency, The Engagement Science Lab, was born from the 19+ years of work we have done at Volume to integrate the human sciences with the practice of professional communication.
It has always frustrated us that the instruction and systems that support our field completely ignore the sciences and all they have to reveal about ways to make communication and engagement more successful.
Grammar, syntax, and style are systems that support communication. But these mechanics don’t help you connect and convert. And connecting is the whole point of communication.
