March 1, 2016

How Southwest’s Luv Pays Business Dividends

Reading Time: 4 minutesVisually, it’s attached to its logo as a reminder of its caring, personalized attention, and socially, they truly take off in capitalizing on positive experiences. Marketers like to categorize themselves as B2B and/or B2C, but, true to our predictions for an increase in more human marketing interactions, Southwest is a perfect example of H2H, Human to Human.

Volume PR launches and grows great ideas, leaders, and brands with human-centered communication. Starting as a Denver PR firm, Volume is now a brand, media, and crisis communication agency serving clients worldwide, specializing in complex issues and social narrative change.