How to Use PR to Promote Your Company or Brand –

Reading Time: 4 minutes As budgets continue to shrink and the economy remains stagnated, it is easy to forget that promoting your own brand and services is a critical component of a successful and well-managed business. In order to boost the profile of your business and obtain new business leads, you do not need to hire a big, bureaucratic public relations (PR) agency and incur massive monthly costs to solidify your reputation in the marketplace, you just need to follow a few key steps.