Audience Engagement
Reading Time: < 1 minute Is your marketing targeting the new “Gen C” and reaping the benefits of active customers? Great read from Google on how to grow revenue by refining marketing to customers that thrive on creation, curation, connection and community. “When brands find the right way to engage (Gen C) they can become the biggest spenders, the most vocal supporters and the most influential opinion formers. In short, they can become your best customers.”
Add This to Your Innovation Toolkit
Reading Time: < 1 minute Would you describe yourself as innovative? Do the wheels in your brain spin toward constant process and product improvement?