Telecommunications Acquisition (Kailight Photonics)

Project Info

Project Description

Overview

Kailight Photonics was working to move from an unknown optical networking brand to being positioned for acquisition. Volume PR was recruited to help make it happen.

Problem

Kailight was an unknown player in the industry at the time, with limited to zero visibility among key media and analysts and almost no brand awareness.

Solution

Volume PR developed an assertive media and analyst relations program to help move Kailight front of mind among these key audiences.

Results

  • The successful press and analyst program yielded meetings with 100 percent of all media and analyst targets for four years running
  • Volume’s pre-conference press strategy encouraged a whopping 90 percent of target customers to visit the company’s booth within hours of a show’s opening
  • Kailight was acquired for $35 million by Optium Corporation
  • Trade media reported on the effectiveness of Kailight’s PR program specifically, mentioning that other tech vendors were beginning to copy the program in an attempt to replicate its results