Techniques.org: Positioning for Acquisition

Project Info

Project Description

Overview

Techniques.org, an eLearning company, was pursuing a strategy that placed them in a prime selling position – which required business growth to attract buyers. Volume PR was retained to develop a scientific plan that increased brand recognition, educated potential students and generated media and analyst attention.

Problem

The crowded eLearning space includes a number of leading players as well as numerous smaller companies. Breaking free from the pack to demonstrate value and success can be a difficult challenge.

Solution

Volume PR developed a comprehensive program to greatly increase Techniques.org visibility and awareness, increasing brand recognition among vertical customers and creating critical relationships with key media and analyst contacts.

Results

  • The program resulted in phenomenal overall company growth, which key competitors viewed as a major threat
  • The powerful industry presence eventually spurred the company’s acquisition by key competitor Regis Learning Solutions

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