PlayerLync: Launching into B2B Market

Project Info

Project Description

Overview

PlayerLync’s mobile content management software provides instant content accessibility, customizable workflow automations and administrative controls necessary to achieve operational excellence in a digital world. After succeeding in the professional sports business, the company needed a B2B expert to help launch their technology into the enterprise market. Volume PR was brought on to create a scientific PR strategy.

Problem

Introducing a company to a larger market after experiencing success in a niche market is no small task, particularly when timing is quick and the PR budget is limited. What’s more, PlayerLync was entering a space vastly different than the sports market it had already conquered.

Solution

Volume PR created a PR program incorporating targeted media outreach with outreach to influential industry analysts – facilitating the visibility PlayerLync needed to launch into the lucrative B2B market.

Results

  • Media coverage secured in 12 top business and technology publications
  • 1st page organic Google search results achieved for top keywords
  • Two personal introductions from analysts to C-Level executives at Fortune 500 companies
  • $2 million in sales leads directly from media placements
  • $1 million in enterprise sales generated following the PR program
  • Volume PR program recognized multiple times by leading industry associations for its scientific strategy and groundbreaking results

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