Oildex: Transforming an industry reluctant to change

Project Info

Project Description

Overview

Through its innovative advancements in cloud-based financial supply chain automation, Oildex is helping a rapidly changing industry overcome economic challenges by transforming the way oil and gas companies manage their financial operations. Key to this effort is gaining acceptance among an industry often reluctant to adopt emerging business technologies. The company selected Volume PR to deliver its critical message – based on Volume’s scientifically driven approach.

Problem

Oildex provides functionality that is built specifically for the oil and gas industry, eliminates paper-based processes and provides analytics for greater financial insight. However, many industry leaders are prone to traditional methods of business, which are sometimes made more complicated by a variety of third-party partners that interact with O&G producers.

Solution

Following detailed industry research and messaging review, Volume PR immediately recognized the solution: Oildex needed increased brand awareness among key O&G audiences to educate leaders on the efficacy of its technology. Volume prescribed a program to secure media coverage and other visibility opportunities that reached these key influencers and positioned Oildex as thought leaders.

Results

  • Secured 14 media coverage opportunities within the first 60 days of the media relations program
  • Secured series and repeat invitations to contribute content and expert commentary for key industry publications
  • Thought leadership and coverage goals achieved in 75 percent of targeted media within the first two months of work
  • Total audience reach exceeded 1.6 million key industry influencers

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