iPhone App Launch

Project Info

Project Description

Overview

Volume PR was hired to generate attention for the launch of the iPhoneAppQuotes.com app, an iPhone app developer’s platform.

Problem

Getting information about an iPhone app into the right minds and hands of the audience is a challenge in any technology launch. Volume PR knew it would need to use an assertive strategy to break through the clutter of this crowded space.

Solution

Volume PR developed an aggressive media relations program to target key audiences of the app development crowd.

Results

  • Volume PR achieved near immediate exposure in top-tier press, including the Wall Street Journal, ABC News, Forbes, CIO Magazine, SmartMoney Magazine, Macworld, iPhone Life Magazine, CNET, Mobile Marketer

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