Custom Coin Entrepreneur: Minting Millions

Project Info

Project Description

Overview

A niche coin company in the unrecognized collectible coin market sought to raise visibility of the industry as well as establish prominence among the space’s players. The company hired Volume PR to boost visibility, revenue and growth.

Problem

How do you take a tiny niche in the collectible coin business and turn it into a million dollar business?

Solution

Engaging media outlets to tell the collectible coin story from this entrepreneur’s viewpoint proved to be a winning strategy.

Results

  • Overall public relations efforts resulted in features in Forbes, Yahoo!, FOX Business, The Washington Post, and About.com.
  • Revenue and sales were so impacted by the PR program’s success; the company was ranked for their fast growth at number 1,518 in the Inc. 5000 listing.